Ways to Get Away With SEO Murder
It never fails that the first question asked by our clients when evaluating their marketing program is how do I get better SEO for my website? When it comes to Digital Marketing, SEO is definitely one of the biggest considerations however, doing it incorrectly can not only hold you back but, can actually kill it. So the bigger question is, what are you doing that is killing your SEO? Here are five ways you may be putting the nail in the coffin of your SEO without even knowing it.
Let’s Investigate Your SEO Crimes
1. A Poor Website Design – A website that is not developed correctly to allow for optimal Google “bot crawling” and good visitor engagement is bad news. No one knows the highly secret Google algorithm but what we do know is that they come to our websites and their bots spider, crawl or index…all of these mean the same thing, to scope out the website and content. If your website structure is not set up to be optimally organized, your navigation is poor, or your content is lacking, then not only with the Google bots take note, so will your users.
Your website should:
- Be Well-Defined In Page Structure
- Be Easy To Navigate
- Be Organized with A Clear Menu
- Have Clean Code
- Provide Fast-Loading
- Have An Appealing Design
2. Not Using The Right Keywords – Over and over you hear it, make sure you use keywords. But, keywords are no help if they are the wrong ones. You need to use the “right keywords” for your business and customers’ searches. You want to make sure you are using the keywords that are being searched for most in your industry and location. There are many tools to find keywords out there…use them. But, a word of caution, using too many keywords, or keyword stuffing, as it is known can also get your rankings lowered; even worse it can drive your audience away if they feel they are being bombarded constantly with a sales pitch. Most experts believe between 2-4% is a safe number.
Make Sure to Use Keywords:
- In Your Page URL
- As An H1 Title Tag – at the start of your content
- In 2-3 H2 Tags Within Your Content
- In Your Meta Description
- In A Closing Paragraph – at the end of your content
All Links Point To Better SEO
3. No Internal And External Links – While you don’t want your audience jumping off your website constantly but, an element of good SEO is having both internal and external links within your text. While internal links make quite a bit of sense because you are linking to your own website pages and driving traffic within the website, external linking can feel a bit uncomfortable. After all you are linking to other websites, right? Well fear not, having external linking actually helps to drive up your rankings. While again Google holds that secret key, the thought is that having external links builds a bit of a trust within your website and encourages traffic back.
P.S. Don’t forget the Backlinks. These are links on external sites that point back to your website. While creating these can be a bit confusing, one of the best ways to go about it is by creating good content that encourages engagement with sharing and commenting back and forth.
4. No Blog – Oh as a writer, this is indeed my pet peeve! Having no blog on your website is just wrong. There are no excuses, no matter what your industry, company or customer base. For one thing it is a known fact that the more frequently your content is updated, the more likely (and often) Google will update your website pages’ cache. And the best way to do this is of course with…a blog! A blog can offer you the opportunity to pump fresh, new content onto your website frequently with amazing results. A blog will also attract new visitors and help with engagement. In addition, here come those keywords again, when keywords are frequently used in new content, the more searches will land on your pages.
Don’t worry blogs don’t have to be complicated. Make sure your content is relevant, informational or entertaining, that’s it. Keep the writing between 400 to 700 words.
No Mobile Responsiveness Is The SEO Killer
5. Not Mobile Responsive – This is a BIGGIE! With over 60% of website users accessing sites from a mobile device, not being mobile responsive can mean big problems. But what about being mobile friendly?
- Mobile Responsive-Here’s the thing, a mobile responsive website conforms to provide optimal use across any device. These sites are dynamic and dependent on the device’s mobile operations system for functionality; navigation, images and spacing are optimized to provide users the best ease of use on any device.
- Mobile Friendly-A mobile friendly website is designed to be static. It looks the same from desktop, laptop, tablet to cell phone. The problem is with each smaller screen the function, navigation and features become more limited.
While being mobile friendly is the lesser of two evils when compared to having a website that is not at all mobile enhanced, it is not optimal for SEO within our mobile device world. And heed the writing on the wall, the rumblings from within the website developer world are that Google is planning to start downgrading websites in the SEO rankings that are not mobile responsive.
Let The Mauldin Group Solve Your SEO Crime
The truth is that when it comes to SEO, there is a delicate balance to be kept that is ever changing. While many of us strive to constantly keep up with the fluid nature of SEO, once and a while we all find ourselves with the occasional scar. The hope however is that we can all survive by following the SEO basics and in the end hope that we don’t commit murder.
Looking for a little help getting your SEO off life support? The Mauldin Group has a resuscitation solution to meet your Digital Marketing needs. Contact us now or Call Us at (678)846-2306.