Fred’s Beds has provided great mattress deals to Atlanta Metro and North Georgia since 2002. In September 2012, the Fred’s Beds Mattress Clearance Center opened on GA 400, 2.3 miles south of the Georgia Premium Outlet Malls in Dawsonville. While well-known in the local Cumming area, Fred’s Beds wished to reach out to garner more of the Metro-Atlanta market.
Initially we were contacted due to an emergency when the company’s website went down. After review of the website and Fred’s Beds’ overall digital marketing program, The Mauldin Group was presented with a challenge.
While Fred’s Beds offers a wonderful product line of premium, high-end mattresses, they needed a way to capture more searches for their higher-end products and train potential customers on the value of traveling out of the their usual shopping comfort zones to the discount center.