Definition of Branding
Assign a brand name to.
“branded goods at low prices”
- the promotion of a particular product or company by means of advertising and distinctive design.
How To Brand Your Company
Branding is the very essence of your business and how you convey your unique services to the world. Your goal as a business owner should be to acquire a space of real estate in the minds of your target audience. You can do this by strategically branding your company and making it shine above the rest of the competition. In this article, I am going to share a few ways to brand your company so you can stand out from the competition and be instantly recognized, liked and remembered.
Making A Good First Impression
Your company name and logo are very important because it is the first thing that people will see when they engage with your company. My advice to startups in regards to naming a company is: the name should be easy to say, spell and remember (especially when choosing your URL).
If you are an established business and happy with your company name or have no intention of changing it, then it’s time to look at your company logo. When creating your company logo, you should ask a few questions:
- What symbols reflect your company’s services, results or attributes (trees, animals, stars, people, buildings or something abstract)?
- What colors, fonts and shapes will convey your company’s message in the best light?
- What would stand out on your company website, print materials and advertisements?
- What do your successful competitors’ logos look like?
- What type of emotions do you want to evoke when people see your logo?
Sitting down with a professional graphic designer to discuss your corporate identity can give you a clear picture of how you want your business to be perceived by the public. Once you have a company name and logo that you are pleased with, the next step in the branding process is to create messaging for your website, corporate videos, print materials and internal company documents.
Branding is for Clients AND Staff
Keep in mind that you are not only branding for your current and potential clients, but for your staff as well. Your company’s image, customer service and core values are part of your company’s brand; you want your staff to reflect your brand and be proud of it. This will allow them to reinforce your company brand messaging in their interactions with your clients in a more positive way.
When your staff members wear branded shirts, hats, name badges and give away promotional items with your company logo on it, this establishes a high level of credibility in the minds of your clients. This recognition also carries over to your online presence. You will want the same logo, colors and graphics to match on your website, business listings and social media channels. If your company does not have the same messaging both online and offline, then it’s time to make some immediate updates to better establish your brand.
- Business Directory Listings
- Social Media Banners
- Company Attire
- Print Collateral
As you think about your current company brand, do you feel it truly reflects your business, your message and your services? Rebranding your company seems like a daunting task, but it is crucial if the look and feel of your current branding seems ineffective, uninspiring and antiquated. Branding is important because your professionalism and competency is being gauged by current customers, potential clients, staff, financial investors and the future of your company. It is also important in building a healthy referral network and attracting future employees.
Do Everything You Can to Put Your Best Look Forward
The Mauldin Group is an award-winning advertising agency that specializes in online marketing services for small business. Our in-house team of graphic designers and copywriters can help rejuvenate your brand and bring it life. If you have any questions about branding or need a new marketing strategy, give us a call at 770-609-1018 or request a meeting.