DIGITAL MARKETING SERVICES FOR ONLINE UNIVERSITIES

Online Universities offer tremendous potential for new growth. With one in four students enrolled in an online learning course, online universities are experiencing a growth trend that continues to see no end in sight. But offering great, educational online classes isn’t enough, competition is increasing daily. You need to set your universityabove the crowd with potential students. Your brand needs to be instantly recognizable as a leader in the university system. The Mauldin Group guides online universities to achieve these goals by offering premier social media marketing, website development, search engine optimization and digital marketing services that can help your enrollment excel.

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The Mauldin Group offers the following services for Online Universities that wish to increase their brand recognition and increase student enrollment:

Web Design and Development
Review Management
Search Engine Optimization
Social Media Marketing
Brand Identity Establishment and Recognition
Content Marketing
Google AdWords (PPC)
Video Production
Email Marketing

Here are a few digital marketing tips from The Mauldin Group to increase your online university’s brand recognition and student enrollment:

Invest in your website’s marketing.Often online universities will spend their website development focus solely on the learning aspects. But your online marketing is just as crucial for success. Remember the whole reason your students are seeking you out, is for convenience of learning. They need to efficiently and quickly see what your university offers in the way of classes, as well as to what it takes to enroll.

Optimize Your Review Management. Potential studentswill often consider an online university from what they read online in reviews. Your good reviews need to shine and place at the top. In addition, any negative reviews need to be addressed quickly to reduce the damage.

Embrace Social Media. Good, strategic social media marketing is critical to success. Higher education students need a community to engage with. In addition, when it comes to sharing the positive aspects of your university, its course and event your professors, students will be instrumental in building your brand’s recognition.

The Mauldin Group offers online marketing services, social media and search engine optimization that can helponline universities reach the 28% of higher education students seeking online learning solutions.

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