Pay Per Click Ads
Tips: Marketing With The Mauldin Group
Do you know the best way to utilize Pay Per Click Ads?
GA. That’s an acronym for a state, right? Yes—but it also stands for Google Analytics, a service that generates statistics for website traffic, conversions, and sales. Also, probably tracking where your grandmother is, right now. You should call her.
Let’s try another—DR. That stands for doctor—or in the digital marketing world, Direct Response, a type of marketing that elicits a specific response from its audience.
We’ll try one more— WYSIWYG. A volcano in Iceland? Close . . . try ‘what you see is what you get’. (This one may have been retired after 1982.)
Acronyms are common in the Google AdWords marketing world. However, they can sometimes be confusing. You might be at least familiar with these terms but don’t fully understand their relationship to your digital marketing strategy. Here are a few easy ways to follow explanations for mastering basic digital marketing jargon.
We’ll be focusing specifically on Pay Per Clicks tips: a necessity in AdWords Marketing.
How does AdWords work?
At its core AdWords is relationship between the Advertiser the User and Google.
- Advertisers want to sell products.
- Users don’t want spam and want relevant ads.
- Google wants both parties to be happy and profit.
Essentially, AdWords is designed to accommodate the expectations of all three.
So how is PPC involved?
You probably know that PPC stands for Pay Per Click and is easily definable as the amount of money spent to get a digital advertisement clicked. PPC a method and it something that can boost your company’s audience.
- Develop a comprehensive keyword list. The best way to do this is to understand your product and your audience and create words that are specific enough for your brand and broad enough to be searched. It’s a fine line but tools such as Google Keyword Planner will help create the best keywords.
- Be familiar with your competitions. You know the old saying, and we’re not suggesting you steal ideas. See how they’re different or how they’re the same. Is what you’re doing that’s different working better? Good. If not, find ways to improve. Healthy competition only hurt a few people.
- Watch those conversions. From the beginning your conversion rates are the measure of how well your AdWords campaign is working. Find out what works and what doesn’t from the beginning.
The most important part of familiarizing yourself with AdWords is to always be learning (for instance by reading this blog)! By continuing to increase your knowledge in AdWord Marketing, you will continue run successful campaigns. Looking for more helpful tips? Want veterans who are masters at Google AdWords and Analyics to manage your campaigns? Contact the Mauldin Group at 770-609-1018. We will be your Digital Marketing Sherpas. And don’t forget to call your grandmother.
We Can Help
The Mauldin Group offers small business digital marketing services such as search engine optimization, PPC and Social Media Marketing for companies nationwide. Check out our upcoming online marketing training classes and be sure to follow us on Facebook, Twitter and Google+. If you’re interested in taking your business to the next level, sign up for a free marketing consultation. We’re ready to help you succeed!
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