The Mauldin Group helps you get the most benefit ($$) from your Google Adwords Pay-Per-Click (PPC) marketing efforts. When you work with us, you can be sure that you have a winning PPC strategy designed to deliver a higher clickthrough rate (CTR) and drive better conversions.
- Determine potential keywords and ad copy to define areas of opportunity and risk.
- Do a PPC audit and identify PPC competitors.
- Create a comprehensive PPC strategy which outlines business goals and deliverables, and implement the campaign.
- Track and adjust campaigns.
- Provide monitoring reports and comprehensive reviews on a regular basis.
A properly implemented PPC campaign will elevate your business to the next level. If you are ready to experience the difference we can make for your business or would like to ask how the process works, call us at 770-609-1018 or book a free consult online.
Q: What is PPC advertising?
A: Pay Per Click Advertising (PPC) is basically an online advertising model used to direct traffic to a particular website. It is one of the most cost effective methods of driving traffic to a site since the advertiser only pays the publisher (website owner) when the ad is clicked.
Q: What is the difference between PPC advertising and organic search engine optimization?
A: Basically, PPC ads are paid ads. You will see them above or beneath organic results on search engine results pages (SERPs) or on content sites. On the other hand, organic SEO refers to several techniques used to get decent ranking in the SERPs.
Q: Why should I try PPC?
A: There are a lot of good reasons why you need to consider using PPC ads. For starters, it can give you quick results. With a properly designed PPC campaign, you can increase your visibility in your target market and drive more targeted traffic to your site. In addition, since your ads will be displayed to people who have expressed their interest in your products and services, a properly implemented paid search campaign will significantly improve your chances of increasing your revenue.
Q: Do I need to vie for the #1 spot?
A: There are times when claiming the top spot isn’t always good for your business since it may bring a lot of traffic but only a handful of serious buyers.
Q: When can I expect to see results?
A: With Google Adwords PPC, you will see results immediately. In fact, you can start getting results within a few hours after launching your campaign!
Q: How would your PPC management services benefit my business?
A: A properly implemented PPC campaign can help you achieve your business goals – fast. However, if you don’t have a thorough understanding of how it works or don’t have the time to manage your own campaigns (paid search account management and optimization can be a full time job!), it is best to let the experts do it for you. Our Paid Search Management services can pay for themselves many times over in increased efficiency.