In today’s highly interconnected world, having a website for your business is a must.
Among other things, it can help increase your visibility, let people know about your brand and products, and let potential customers know where to find you and how they can get in touch with you. In addition, it can help increase your sales and build your credibility in your industry.
Despite these apparent benefits a large number of small businesses still do not have their own websites. To make matters worse, those that do have a website seem to be missing one or more elements that can help inspire potential customers to patronize their products and brand. Is there anything you can do about it? Thankfully there is and you can start by making sure your website has all the elements it needs to help you take your business to greater heights.
The 10 Essential Website Tips for Businesses: How to Get More Conversions
A Simple Web Address
If you are still in the process of setting up a website, make sure you choose a simple and sensible web address that is easy to type and remember. Avoid using dashes and numbers since it can confuse your audience and the search engines.
Accurate Business Information
Do not keep your audience guessing. Let them know what your business is all about and list your products on the homepage. This can help attract your visitors’ attention and encourage them to spend more time on your website..
For best results put your contact information on the top left or top right corner of the home page. You should also put it on the in the footer or side bar of every page.
Your website should be easy to navigate. Include clear links to each of your pages and use a site map to help your readers find what they are looking for.
Up-to-Date Quality Content
Adding a blog to your website can help you provide value to your visitors and keep them coming back for more. It can also help you with your Search Engine Optimization (SEO) efforts.
Call to Action
Let your visitors know what you want them to do by including a clear call to action in your pages.
Including testimonials from satisfied clients can enhance your credibility and help your potential customers build their trust in you.
Securing your business website with an SSL certificate is a must if you sell anything online.
Frequently Asked Questions
Compile the most frequently asked questions about your business and products then offer clear, accurate answers.
Social Media Integration
Promoting your social media presence on your website can help enhance your SEO efforts and build your following across multiple social media platforms.
Your website plays an important role in growing your business so make sure it has all the elements it needs to make it prosper. However, if you do not have the time or the skills to do it yourself let the experienced and knowledgeable team at The Mauldin Group, Ltd. help you achieve your business goals.
We offer small business digital marketing services such as search engine optimization, PPC and social media marketing for companies nationwide. Check out some of our latest website projects and be sure to follow us on Facebook, Twitter and Google+. If you’re interested in taking your business to the next level, sign up for a free marketing consultation. We’re ready to help you!