Fred's Beds Retail Store Case Study
Fred’s Beds has provided great mattress deals to Atlanta Metro and North Georgia since 2002. In September 2012, the Fred’s Beds Mattress Clearance Center opened on GA 400, 2.3 miles south of the Georgia Premium Outlet Malls in Dawsonville. While well-known in the local Cumming area, Fred’s Beds wished to reach out to garner more of the Metro-Atlanta market.
Initially we were contacted due to an emergency when the company’s website went down. After review of the website and Fred’s Beds’ overall digital marketing program, The Mauldin Group was presented with a challenge.
While Fred’s Beds offers a wonderful product line of premium, high-end mattresses, they needed a way to capture more searches for their higher-end products and train potential customers on the value of traveling out of the their usual shopping comfort zones to the discount center.
WHAT WE DID…
We designed and developed a new SEO optimized WordPress website. This new website offers easy updating by Fred’s Beds’ product line, while allowing for optimal search results in Google. In addition, we set up a social media marketing campaign, that is continually seeks to build engagement.
- Results – Increased traffic by 1000+ visitors in just 2 months.
- Results – Raised search rankings 29 positions in 30 days.
- Results – Foot traffic and calls to the store increased.
- Results – Profits and sales of high-end mattresses increased.
- Results – Facebook Followers are up to over 2,400+
Hear what Mike Becker, Fred’s Beds’ owner has to say:
Mike Becker on Facebook
“We have been very impressed with Bonnie, Emily, Jinna and everyone we are working with at The Mauldin Group social media campaign as it is an area that we have been truly lacking. The Mauldin Group is very professional and we are excited about our relationship! Highly recommend.”