by The Mauldin Group The Mauldin Group

The DOs and DON’Ts of Content Marketing

Can Your Content Marketing Pass The Test?

Any digital marketer will tell you that while it is good to have an arsenal of tools for your marketing strategy, it is worthless unless you have great content. Content marketing has come a long way since inception. Fluid in nature, each year content marketing continues to grow and change. For most marketing agencies it can be a challenge keeping up with the metamorphosis. For businesses trying to handle content marketing on their own, it can be a headache.Β  Even worse for those outsourcing their content marketing, it can be a costly mistake if handled incorrectly. That is why it is imperative to know the DOs and DON’Ts ahead of time to assure your content marketing performs its best. Read more