Stay on top of your senior living marketing competition
When it comes to senior living, it used to be the adult children of seniors who did the bulk of the research and decision-making. However, times are changing as technology becomes more prevalent than ever. According to Google, 75% of senior living consumers research their options on search engines. Unlike their parents, Baby Boomers have been harnessing the benefits of technology for some time now, and your senior living marketing strategies can make or break your online leads.
In terms of their Internet use, Google found that Boomers were spending up to 23 hours per week online, with the majority of survey respondents using email, reading the news, shopping, leverage social networks and watching video, which commanded over 50% of respondents’ online use.
With the internet keeping the whole world at our fingertips, the challenge of senior living marketing is less about reaching consumers and more about standing out against your competition.