How easy is it for customers to identify your business? Brand identity is the primary element that draws potential customers to your company, and it should reflect the multiple aspects of who you are, including your mission, values, culture, and products and services.
At The Mauldin Group, our team of experienced, talented, and compassionate staff collaborates with company owners, executive boards, and chief marketing officers to plan, enact, and manage ongoing marketing campaigns.
We’re a full-service digital marketing agency and leverage various techniques to help craft a customized brand identity for your business. What sets us apart from other marketing agencies is that we offer customized strategic marketing and advertising plans centered on the customer experience (CX). Our process, called C.E.B.D.A. (Customer Experience: Before, During, and After), ensures you receive guidance at each stage of the customer journey.
The following details some objectives we can help you accomplish through brand identity and design services:
Once your plan goes into action, you’ll begin to experience the advantages of having a customized brand identity. If you’re on the fence about these services or unsure whether your business needs to focus on branding, consider these success stories from our clients.
Outstanding direction for my business by The Mauldin Group. Bonnie Mauldin explained everything in a way that I could understand. I’m not overly technical and she made me feel very comfortable and confident that I could successfully implement her recommended action plan. I highly recommend The Mauldin Group.
Ms. Mauldin is very knowledgeable and professional – she provided very good insight on steps to move my business forward, and I came away with a well-designed, workable marketing plan. I am very happy with the service I received, and I plan to continue working with her going forward. She’s very easy to talk to, and I highly recommend her services!
The Mauldin Group is AWESOME!! They helped me navigate my LinkedIn presence while driving the RIGHT clients to my business. I am so pleased with the outcome of the campaign that they’ve put in place. They are thoughtful and knowledgeable partners. I look forward to working with them even more as I continue to grow my business.
Your corporate identity should be anything but cookie-cutter. Learn why with these answers to some of the most commonly asked questions our clients have about brand identity.
Your corporate identity, often mistakenly referred to as corporate brand, is a company’s visual design elements including logos, print, and electronic media. It solidifies and cohesively identifies the corporate brand image. It helps to make the brand instantly recognizable and memorable to consumers.
It is supported by:
Not necessarily. While if you are looking to change YOUR logo, that may be a future desire, The Mauldin Group knows the expense involved in a total “re-brand”. We can help YOUR business to approach a new corporate identity in a strategic way built on planned phases of adoption. Often, a “new” corporate identity can simply mean a new digital marketing solution that does not require changing YOUR logo, just how and where it is used.
When people think of well-known businesses, one of the first things that come to mind is the logo. While logos are in many ways the face of an organization, they’re more than just a colorful, eye-catching reflection of the company. The best logos capture the essence of the business in a single graphic and often evoke a specific emotion. For instance, a hospital or health system will want to denote a sense of compassion and warmth in its logo.
The five key characteristics of an effective logo include:
One of the most common mistakes businesses make with their logo is rushing into the design stage. There are many online design sites whose rates seem affordable, but the result is often a poorly designed product that’s not suitable for more than one purpose and lacks personalization. What’s more, these sites tend to offer templates that produce cliché logos, meaning your branding may end up mirroring a competitor’s logo.
Instead, businesses should consult the experts in brand identity when first building a brand and choosing a logo. The Mauldin Group can help you develop a unique logo that accurately depicts your company and enables you to stand out against the competition.
Although your logo is critical to your brand and any marketing campaign, it’s just one component of your overall brand identity. For your business to achieve greater recognition in your industry — becoming visible to prospective customers and remaining in the minds of current customers — you need a fully developed marketing strategy.
A customized marketing strategy that promotes robust brand identity combines traditional forms of advertising, such as radio, cable, and billboards, with the techniques necessary to stay competitive in a technology-driven business environment, such as pay-per-click (PPC). The Mauldin Group will assist with the following elements to help you achieve success:
When your brand identity goes beyond the logo and web design and encompasses a well-defined, customized marketing strategy, you can experience the following advantages:
In addition to brand identity and design, The Mauldin Group also guides businesses in defining their brand through a customized marketing strategy and messaging. We help create content that tells your story, including your values, experience, and the qualities that distinguish you from competitors. Our creative team also provides ideas for communicating this story in a way that engages audiences.
Other important aspects of our corporate branding services include:
The Mauldin Group also wants to educate clients on brand identity. You can learn more about corporate branding, as well as other digital marketing topics, by downloading our eBooks.
At The Mauldin Group, we build relationships with clients to intimately understand their business. We learn the short-term objectives you hope to achieve within the year and your long-term goals for the next few years. This practice enables us to better devise strategies and make these goals into realities. We know that for your brand to truly stand out, it’s not enough to look at just your performance and make adjustments but also to see how your competitors rank in SERP. This analysis, along with research into industry trends and Google algorithm updates, helps you continuously improve your marketing strategy. Our clients receive monthly consultations with a dedicated account manager to go over their campaigns and gain fresh ideas to augment their results.
Whether you need help creating a new brand identity or want to rethink your current corporate identity for a rebrand, The Mauldin Group has the ideal solution. Our full-service team, consisting of creative, design, and marketing experts, utilizes graphic design capabilities to attract your target audience and content services to accurately convey your mission and offerings.
Most importantly, we leverage authentic brand recognition and qualified lead generation to help you reach your greatest potential and possibly boost profits.
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