Feasibility Study Services – Empowering Your Vision with Data-Driven Insights

The Mauldin Group Feasibility Study Services: Tailored Insights for Informed Decisions

Are you ready to turn your idea into reality but need to ensure its success first? The Mauldin Group offers expert Feasibility Study Services designed to provide clarity and confidence for startups, non-profits, product launches, and municipalities. Whether you’re assessing market potential, analyzing financial viability, or exploring operational requirements, our team brings the expertise and insight you need to make informed decisions.

When embarking on a significant business endeavor,  having a clear understanding of the market, financial implications, and operational requirements is essential. At The Mauldin Group, we specialize in delivering feasibility studies that provide actionable insights and clear recommendations, helping you make informed decisions with confidence. Our tiered feasibility study services are designed to cater to different levels of complexity and budget needs, ensuring you receive the most value for your investment.

Why Choose The Mauldin Group for Your Feasibility Study?

At The Mauldin Group, we bring years of expertise in healthcare and senior living projects to the table. Our tiered feasibility study services are designed to align with your budget and provide tailored insights to help you make informed decisions. Whether you’re just starting to explore your options or need a full-scale analysis, we are here to guide you every step of the way.

• Trusted Feasibility Study Consultants Near You With a local presence and a commitment to understanding the unique aspects of each project, The Mauldin Group offers tailored services right where you need them. Our hands-on approach combines data-driven analysis with personalized recommendations to ensure your project’s success.
• Experience Across Diverse Sectors From guiding startups to assisting non-profits and working with municipalities, our consultants bring a wealth of experience to help you assess opportunities, identify risks, and set a strong foundation. Whether it’s a new product, community program, or innovative solution, we adapt our approach to suit the specifics of your industry.

Our Comprehensive Feasibility Study Process

1. Market Research and Analysis Understand the competitive landscape, target audience, and demand. Our detailed market analysis will reveal your idea’s potential, setting the groundwork for informed strategic decisions.
2. Financial Feasibility Assessment We evaluate costs, projected revenue, and funding requirements to ensure your venture is financially viable. Our team delivers precise financial modeling to help stakeholders see the value and potential ROI.
3. Operational Requirements and Risk Analysis Discover the operational needs to get your project off the ground. We outline infrastructure, staffing, and technology requirements, identifying any possible obstacles and opportunities for optimization.
4. Recommendations for Moving Forward Our final report provides actionable insights and clear recommendations, helping you decide whether to proceed, pivot, or refine your approach. With data-backed advice, you’ll be empowered to move forward with confidence.

Tier 1 Essential Insights Package

A streamlined option for those seeking foundational insights and a clear path forward.

Perfect for Initial Explorations
The General Feasibility Analysis is an excellent choice for clients seeking a high-level overview of the opportunities and challenges within relevant markets. This tier provides a comprehensive yet streamlined approach to understanding market dynamics, evaluating options, and assessing financial feasibility.

KEY FEATURES:

1. Market Analysis:
   Summary: Gain insights into local demographics, healthcare trends, and competitor landscapes.
   How It Works: Research is conducted using publicly available data from sources like census reports and state health departments. Additionally, we interview the best contacts to obtain direct market insights.
2. Facility Evaluation:
   Summary: Identify the top opportunities available with high-level characteristics and visual documentation (if available).
   How It Works: Using real estate listings and industry databases, we identify facilities in optimal geographic locations.
3. Financial Feasibility:
   Summary: A basic assessment of costs and revenue potential from acquiring a facility.
   How It Works: Comparable market data is analyzed to estimate purchase costs, operational expenses, and revenue streams.

DELIVERABLES:
– A summarized report with key findings, financial models, and recommendations.
– A feasibility score with moderate confidence (60%) and a profitability timeline.
– Timeline: 5 weeks.
– Travel Requirements: None (remote research and virtual interviews).

---

Tier 2 Strategic Vision Package

A deep-dive analysis designed for data-driven decision-makers ready to act with confidence.

For In-Depth Evaluation and Detailed Insights
This tier provides a more thorough analysis of the market, facilities, and financial scenarios, making it ideal for clients who need a deeper understanding of their investment options.

KEY FEATURES:

1. Market Analysis:
   Summary: Conduct an in-depth analysis of demographics, market demand, competition, and insurance.
   How It Works: Advanced research tools and proprietary data are used, complemented by interviews with up to 10 stakeholders.
2. Facility Evaluation:
   Summary: Analyze the top opportunities, including in-person visits and condition assessments.
   How It Works: Work with brokers and real estate professionals for due diligence and inspections.
3. Financial Feasibility:
   Summary: Develop financial models for worst-case, probable, and best-case scenarios.
   How It Works: Models incorporate pricing, revenues, and costs.
4. Operational Feasibility:
   Summary: Outline key operational requirements.
   How It Works: Analyze staffing, compliance, and technology needs based on competitive benchmarks.

DELIVERABLES:
– A comprehensive report with detailed financial scenarios and risk assessments.
– A feasibility score with high confidence (75%).
– Timeline: 9 weeks.
– Travel Requirements: Includes site visits, with travel expenses billed separately.

---

Tier 3 Premier Success Package

A comprehensive, all-inclusive feasibility study for those committed to excellence and long-term success.

Comprehensive Study for Strategic Decision-Making
The Top Tier Feasibility Analysis is a full-scale study designed for clients seeking a deep dive into market opportunities and operational planning. This option provides the highest level of detail and confidence, ideal for large-scale investments.

KEY FEATURES:

1. Market Analysis:
   Summary: Perform a comprehensive analysis of demographics, market trends, and competition.
   How It Works: Integrate data from proprietary tools, public sources, and primary research with stakeholders.
2. Facility Evaluation:
   Summary: Conduct thorough assessments.
   How It Works: Includes detailed site visits, historical performance reviews, and engineering consultations.
3. Financial Feasibility:
   Summary: Create advanced financial models for multiple scenarios.
   How It Works: Incorporates historical data and expert modeling techniques.
4. Operational Feasibility:
   Summary: Develop a detailed operational plan, including staffing and compliance.
   How It Works: Collaborate with staff and industry professionals to design efficient models.
5. Risk Assessment:
   Summary: Identify risks and propose mitigation strategies.
   How It Works: Scenario planning and expert consultations provide actionable strategies.
6. Implementation Plan:
   Summary: Create a step-by-step roadmap for acquisition and transition.
   How It Works: Includes licensing timelines and training recommendations.
7. Economic Impact Analysis:
   Summary: Assess potential community and economic benefits.
   How It Works: Use modeling tools and collaborate with local chambers of commerce.

DELIVERABLES:
– Final report with financial scenarios and recommendations.
– Feasibility score with very high confidence (95%).
– Timeline: 12 weeks.
– Travel Requirements: Extensive travel, with all related expenses billed separately.

---

Who Benefits from Our Feasibility Study Services?

• Startups: Evaluate product-market fit, financial projections, and operational needs before launching.
• Non-Profits: Gain insights to maximize impact, understand funding options, and assess resource needs.
• Product Launches: Determine the viability of new products with targeted market analysis and financial planning.
• Municipalities: Assess community programs, public services, or infrastructure projects for sustainable and beneficial implementation.
• Real Estate Developers: Evaluate site selection, zoning requirements, market demand, and financial feasibility to ensure successful property development projects.
• Construction Companies: Assess project viability, cost analysis, and resource allocation to streamline operations and maximize profitability.

Turn Ambitious Ideas Into Tangible Success Stories

Discover how leading organizations transformed ambitious ideas into tangible success stories through the power of market research and feasibility studies. From a tech start-up breaking into the competitive health market to a non-profit strategically expanding its impact, and an e-commerce brand branching out into retail—each case reveals critical insights that helped them make informed decisions, minimize risks, and achieve remarkable results. Whether you’re a start-up, a non-profit, or an established brand, these case studies showcase real strategies that can guide your next big move. Dive in to see how these companies navigated challenges, tapped into opportunities, and set themselves on a path to growth and success.

Case Study: Client 1 — Digital App Company

Industry: Senior Care Services

Service Provided By: The Mauldin Group

Situation

A startup in the senior caregiving sector was preparing to launch a digital platform designed to connect families with qualified caregivers. Before investing heavily in marketing, app development, and advertising, the client wanted to validate key business assumptions—specifically their ideal client profile, brand voice and messaging, pricing strategy, user signup platform, and overall marketing approach.

They engaged The Mauldin Group to conduct a comprehensive pre-launch market validation study to ensure the concept, pricing, and messaging aligned with real-world customer needs.

Research Services Provided

To validate assumptions and guide a successful market entry, The Mauldin Group conducted a multi-phase research and analysis process that included:

• Marketing and Brand Audit – Evaluated current digital presence, competitor messaging, and brand positioning.
• Internal and External Perceptual Mapping – Compared internal brand perceptions with how the target market viewed similar senior care services.
• Live Interviews – Conducted qualitative interviews with caregivers, families, and seniors to uncover needs, frustrations, and expectations.

Findings

The research revealed several key insights that reshaped the company’s go-to-market plan:

• Pricing: The proposed pricing model did not align with caregiver expectations or family affordability ranges. Adjustments were made to improve adoption and retention.
• Customer Targeting: Demographic and psychographic profiles required refinement—particularly around adult children of seniors who make most of the care decisions.
• Messaging and Tone: Marketing copy needed a more empathetic, reassuring tone focused on trust, safety, and family connection rather than app functionality.
• Design and Platform: A revised website and app interface were recommended to improve navigation, onboarding, and emotional appeal.
• Probability of Success Model: The revised data modeling identified higher ROI potential with a phased regional rollout strategy.

Results and Benefits

By conducting research before launch, the company:

• Avoided costly missteps in pricing, design, and targeting that could have delayed market traction.
• Validated market demand and refined the messaging to resonate with both caregivers and families.
• Optimized their marketing investment, saving potentially thousands of dollars in wasted advertising and development costs.
• Launched with clarity, confidence, and a data-driven roadmap for growth.

Summary

Through targeted research and strategy validation, The Mauldin Group helped the client move from assumption to assurance—transforming a good idea into a well-positioned, market-ready digital caregiving app.

---

Case Study: Digital App Company — Senior Caregiving Platform

Client Overview

A technology startup sought to create a digital platform connecting families with professional caregivers for seniors. The concept showed promise but required validation before investing in development, marketing, and advertising. The Mauldin Group was engaged to evaluate the business assumptions, market potential, and overall strategy.

The Challenge

The client needed to confirm whether their assumptions about their ideal customer, brand messaging, pricing model, and user acquisition strategy were accurate. They also needed insights into which digital platform features would appeal most to caregivers and families, and how to best position their service in a competitive and emotional marketplace.

Launching without this validation risked spending thousands of dollars on an approach that might not align with real customer needs or expectations.

Our Approach

The Mauldin Group conducted a series of research and strategy validation services designed to test the client’s core business model before launch:

• Marketing & Brand Audit – Assessed the company’s brand voice, tone, and positioning compared to key competitors.
• Internal & External Perceptual Map – Mapped how internal stakeholders viewed the brand versus how target audiences perceived similar caregiving services.
• Live Interviews – Conducted in-depth interviews with both caregivers and families to uncover pain points, motivations, and trust factors influencing their decisions.

This data-driven process provided a clear picture of the market landscape, audience expectations, and brand alignment.

Key Findings

Through the research, The Mauldin Group identified several critical areas for improvement and growth:

• Pricing Adjustments: The original pricing strategy did not align with caregiver compensation expectations or family affordability. Revised pricing created better balance and perceived value.
• Target Market Clarity: Ideal customer personas shifted from seniors directly to adult children of aging parents, who are typically the decision-makers.
• Voice & Messaging: The brand tone required more empathy and reassurance, emphasizing trust, reliability, and compassion over technology.
• Design & User Experience: Recommendations included redesigning the website and app interface for clarity, simplicity, and emotional engagement.
• Probability of Success Model: A new success model showed that a phased, regional rollout would reduce risk and increase adoption rates.

Results

The Mauldin Group’s validation study empowered the client to make data-informed decisions before launch, achieving:

• Significant cost savings, avoiding wasted investment on misaligned marketing or platform development.
• Stronger positioning, backed by real audience insights.
• A clear go-to-market roadmap, supported by validated messaging, pricing, and branding strategies.
• Improved investor confidence, thanks to an evidence-based approach to market readiness.

The Outcome

By validating their assumptions early, the client not only avoided costly mistakes but also gained a clear, strategic foundation for growth. The company launched with messaging and pricing that resonated, a user-friendly design that built trust, and a marketing strategy built on real consumer insights—not guesswork.

Bottom Line

The Mauldin Group helped this senior care app turn uncertainty into opportunity—saving thousands of dollars and accelerating their path to a confident, successful market launch.

---

Case Study: Client 3 — Staffing Company Expansion Feasibility Study

Client Overview

A rapidly growing staffing agency approached The Mauldin Group with plans to expand operations into a neighboring state. The company had achieved early success in its home market and sought to replicate its model in a new region. However, leadership wanted to ensure the timing, costs, and regulatory landscape aligned for sustainable growth before committing significant capital.

The Challenge

While the client’s local performance was strong, expanding into a new state posed multiple unknowns—particularly related to licensing, zoning laws, real estate decisions, and operational costs.

They needed a data-driven feasibility study to evaluate whether the expansion was financially viable, which markets offered the greatest opportunity, and what risks could impact profitability or compliance.

Our Approach

The Mauldin Group conducted a comprehensive market research and feasibility assessment that analyzed both strategic and financial factors influencing the proposed expansion.

Services Provided:

• Location Modeling: Identified optimal regions based on workforce density, industry demand, and competitive landscape.
• Leasing vs. Construction Analysis: Compared short- and long-term costs, flexibility, and ROI for both options.
• Zoning and Licensing Research: Assessed state and municipal regulations governing staffing operations and employment agencies.
• Startup and Operating Cost Evaluation: Modeled fixed and variable costs, including compliance, technology, and personnel.
• Financial Scenario Modeling: Created multi-scenario financial forecasts to test profit potential under different growth conditions.
• Perceptual Mapping: Evaluated market perceptions of existing competitors to determine positioning opportunities.
• Probability of Success Analysis: Combined all data into a strategic model estimating risk and success likelihood.

Findings

The analysis revealed a favorable long-term outlook for expansion but identified several short-term financial and operational vulnerabilities. While the market demand and business model were strong, the company’s current liquidity, staffing infrastructure, and administrative systems needed strengthening to sustain multi-state operations effectively.

Outcome and Recommendations

Although the probability of success was positive, The Mauldin Group recommended postponing the expansion until the company achieved the following milestones:

• At least two additional years of steady financial growth.
• Improved working capital and credit reserves to support new leases, compliance costs, and recruitment cycles.
• Development of regional management and HR systems to maintain service quality across multiple markets.

By waiting and preparing strategically, the client could enter the new state with greater stability, scalability, and competitive advantage.

Results and Benefits

• Prevented premature investment in a costly expansion that could have strained financial resources.
• Saved hundreds of thousands of dollars in potential startup and compliance costs.
• Provided a clear, data-backed roadmap for future expansion once key operational benchmarks are met.
• Built investor confidence through a well-documented feasibility model demonstrating long-term potential.

Summary

Through in-depth market research and strategic forecasting, The Mauldin Group helped the client make an informed, financially responsible decision. Rather than rushing expansion, the company now has a sustainable growth plan—rooted in data, timing, and strategic readiness.

---

Ready to Take the Next Step?

Investing in a feasibility study is a significant decision, and The Mauldin Group is here to ensure your success. Contact us today to schedule a complimentary consultation and learn which feasibility study tier best meets your needs. Let us help you turn possibilities into profitable opportunities.

Special Thanks to MarTech Edge!

We’re honored to be featured in Martech Edge for the launch of our Market Research Division at The Mauldin Group.

Our goal is to empower municipalities, developers, and business leaders with data-driven insights that drive growth, attract investment, and support smart decision-making.

From feasibility studies to demographic analysis, we’re proud to offer research services that spark opportunity.

Thank you, Martech Edge, for recognizing our work and helping us share our mission!

Learn more about how market research can help your next big move!

Let’s Bring Your Vision to Life – Contact Us Today!