How to Get $10,000/Month in Free Google Ads: A Guide for Nonprofits

If you’re part of a nonprofit organization looking to boost visibility, attract more supporters, and drive online donations, Google Ad Grants could be the game-changer you’ve been waiting for.

Through this program, Google offers eligible nonprofits $10,000 every month in free search advertising on the Google Ads platform. That’s $120,000 in annual advertising to promote your mission—without spending a dime on ad space.

What Is the Google Ad Grant Program?

The Google Ad Grant program is a philanthropic initiative from Google that gives qualifying nonprofits a monthly advertising budget to use on Google Search ads. These are the text-based ads that appear at the top of Google’s search results.

This program helps nonprofits promote their websites, raise awareness for their causes, recruit volunteers, and increase donations—at zero cost for the ad spend.

Who Qualifies for Google Ad Grants?

To be eligible, your nonprofit must:

• Be a registered 501(c)(3) organization in the U.S. (or equivalent international charitable status)
• Be validated through TechSoup.org
• Have a high-quality website with clear mission-based content
• Agree to Google’s non-discrimination policies
• Not be a government entity, hospital, or school (educational foundations may still qualify)

What Can You Do with $10,000/Month in Ads?

With a properly managed Google Ad Grant account, your nonprofit can:

• Drive thousands of visitors to your website each month
• Promote events, campaigns, or programs
• Raise awareness for causes and services
• Boost online donations and volunteer sign-ups

Why Many Nonprofits Struggle with the Grant

While the grant is generous, managing a Google Ad Grant account takes expertise. There are strict compliance rules, including maintaining a 5% click-through rate, using relevant keywords, geo-targeting, and ensuring your ads link to content-rich landing pages.

That’s why many nonprofits choose to work with a Certified Google Partner—like The Mauldin Group—to help them get the most out of the program.

For just $500/month, we’ll handle everything from initial setup and keyword strategy to ongoing management and reporting—so your nonprofit can stay focused on what matters most: your mission.

Get Started Today

Don’t leave Google’s generosity on the table. If your nonprofit qualifies, this is free marketing power that could transform your outreach and fundraising efforts.

Contact The Mauldin Group to find out if you qualify and how to get started. We’ll guide you through every step of the process.

Need help? Let’s talk.
https://www.themauldingroup.com/contact/