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How to Optimize Your Google Business Listing for More Traffic and Customers

By Bonnie Mauldin More Posts

February 17, 2025 3 min read
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Your Google Business Profile (GBP) is one of the most powerful tools for driving local traffic and converting leads into customers. Optimizing your listing can increase visibility, improve credibility, and ultimately bring more people to your business. Here’s a step-by-step guide to optimizing your GBP, along with real-world case studies of businesses that saw significant growth after making these changes. Here is the customer service number for addressing concerns with your Google business listing 844-491-9665. You can also call us at The Mauldin Group to manage and optimize your Google business listing for you.

  1. Claim and Verify Your Google Business Profile

    2. The first step is to claim and verify your listing through Google. This ensures that you have full control over your business information and can make updates as needed.

  2. Complete Your Profile with Accurate Information

    3. Make sure your business name, address, phone number, website, and hours of operation are accurate and up to date. Google prioritizes listings with complete information.

  3. Choose the Right Categories and Attributes

    4. Selecting the most relevant business categories and attributes helps Google match your business with relevant searches. Be specific when choosing your primary category.

  4. Add High-Quality Photos and Videos

    5. Businesses with photos receive 42% more requests for directions and 35% more click-throughs to their website. High-quality images showcase your products, services, and location, making your listing more attractive.

  5. Encourage and Respond to Customer Reviews

    6. Positive reviews improve your business’s credibility and ranking. Encourage satisfied customers to leave reviews and always respond to feedback, whether positive or negative, to show engagement.

  6. Post Regular Updates and Offers

    7. Use Google Posts to share updates, promotions, events, and news about your business. This keeps your audience engaged and encourages more interactions with your profile.

  7. Use Google’s Q&A Feature

    8. Monitor and answer questions on your listing to provide helpful information to potential customers and showcase your expertise.

  8. Track Performance with Insights

    9. Google Business Profile provides insights on how customers find your business, what actions they take, and how your profile performs. Use this data to refine your strategy.

Case Studies: Success Stories

Case Study 1: Local Bakery Sees 50% Increase in Website Traffic

A small bakery optimized their GBP by adding professional photos, responding to reviews, and posting weekly updates. Within three months, they saw a 50% increase in website visits and a 30% boost in foot traffic.

Case Study 2: Law Firm Gains More Clients with Google Reviews

A law firm encouraged happy clients to leave reviews and responded professionally to each one. Their GBP ranking improved, leading to a 40% increase in consultation requests.

Case Study 3: Home Services Company Boosts Leads with Google Posts

A home services company started using Google Posts to share promotions and updates. This led to a 25% increase in phone calls and a higher ranking in local search results.

Ready to Optimize Your Google Business Listing?

Let The Mauldin Group help you maximize your online visibility and attract more customers. Contact us today to get expert assistance in optimizing your Google Business Profile!