So you’re running a small business and want to use the social media craze to promote your business? Even if you’re not running an online promotional campaign for your business, people can still talk about your business online in a negative way. Thus, you could be losing your customers unless you make an attempt to engage them in attractive conversation about your business products and services. Here are a few efficient ways you can use social media not only to promote your business but making it a brand in front of the world at a global level:
1. Check What You have in Your Pocket
Before starting a social media marketing campaign, you must strategically plan what you’re going to promote. What are your unique products and services? Who is your target audience? Although it can look obvious, you need to target your customers on social media efficiently. Otherwise, you may lose out.
2. Choose What Social Media is Suitable for Your Business
There are many social media resources such as YouTube, Facebook, Twitter, Google +, LinkedIn and Instagram etc. First, you need to find out which is the best social media resource for you business. Having so many social media pages does not mean that your promotional campaigns will be successful rather it’s the channel and target audience which allow you to handle your business page on social media efficiently. For instance, if you’re running a recruitment agency, LinkedIn is the best social media resource for your promotional campaigns.
3. Hire a Social Media Manager
Don’t think that you can manage your social media business page yourself easily? It can definitely be complicated especially if you don’t know the ins and outs of social media campaigns. In case, you cannot hire a social media manager in your office and want to work it out on your own, you are recommended to use social media managing sites such as Ping.fm and HootSuite as they won’t only facilitate you by merging all your social media accounts at one place but you can also setup your social media manager account for scheduling future promotional campaigns and checking marketing statistics for business analysis in real-time.
4. Post Updates and Avoid Controversies
You need to stay up to date with the current information and to post updates on your social media pages in order to engage your audience. It is important to note that your company page does not post any kind of controversial messages (i.e. politics or religion), which may offend your customers and may result in wrecking your brand name.
We offer small business digital marketing services such as search engine optimization, PPC and social media marketing for companies nationwide. Check out our upcoming online marketing training classes and be sure to follow us on Facebook, Twitter and Google+. If you’re interested in taking your business to the next level, sign up for a free marketing consultation. We’re ready to help you!