Assisted Living Marketing Services
Grow Your Senior Living Brand With The Mauldin Group
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What’s Included In Our
Assisted Living Marketing Services
09
Consulting and Training
Trusted Assisted Living Marketing Consultants & Advertising Agency
Many people searching for assisted living communities, senior living, senior care marketing and advertising agency services, or adult daycare, will start with location to find the ideal choice for themselves or a loved one. Online research plays a key role in making this decision, from first scouting the area for senior services and learning more about different facilities and their services.
To grow your business, you don’t just want potential customers to find your organization, but to seriously consider it. For this to occur, you need a website that communicates your expertise, culture, and compassion for seniors to engage potential residents and show them you’re a trustworthy option. The Mauldin Group provides high-quality digital marketing and advertising services like SEO and social media management, as well as web design services, to help your assisted living community experience greater visibility and attract more residents.
Our Assisted Living Marketing Services
Marketing senior services can be challenging because the topic is sensitive to your client base. Individuals may be concerned about losing their freedom, and families may realize their loved ones need care but are uncertain about assisted living, home care, and assisted living communities. Given these concerns, the best way to market your organization is with a customized strategy that reflects your unique story and approach to care. Tailoring content and design to your target audiences can help them find your website quicker and help you stand out from competitors.
The Mauldin Group delivers numerous services to help you develop more effective and meaningful marketing. These include:
- Search engine optimization (SEO): Onsite and offsite SEO techniques tailored to your business help your website rank higher on search engine results pages (SERP).
- Web design and development: An engaging, user-friendly web design that communicates your expertise and informs visitors of your services can boost sales.
- Branding and corporate identity: More than a logo, corporate brand and identity showcase your unique qualities and build customer loyalty, placing you at a competitive advantage.
- Content marketing: From service pages to blogs, you need customized written and visual content that speaks to your offerings and encourages prospective residents and choose your organization.
- Email marketing: Email is one of the most personal means of communicating with your audience. We help you hone your messaging for various types of emails.
- Social media marketing: By personalizing social media content, you can increase your following and boost brand recognition.
- Google AdWords: As a certified Google Partner, The Mauldin Group can guide you through pay-per-click (PPC) to maximize its benefit for your marketing campaigns.
- Lead generation: Customized lead generation helps enhance your volume of qualified leads and can lead to more profits.
- Business listings management: Optimizing your business listing on Google through proper management practices can help translate into a higher ranking, more clicks, and more sales.
- Online reputation management (ORM): What are residents saying about your facility? ORM empowers you to push positive reviews while handling negative reviews responsibly to preserve your reputation.
Why Customized Marketing Is Essential for Assisted Living
Every generation has a different perspective, meaning that messaging for assisted living must adhere to the nuisances of the current generation requiring this care — Baby Boomers. Your marketing should respond to their specific needs, be sensitive to the kinds of language they prefer, and be disseminated across the channels they use most. For instance, research indicates that Facebook is dominated more by Baby Boomers and Gen X.
Assisted Living communities also need to be aware of the growing competition within the industry. As advancements in technology continue augmenting care services, facilities can promote new functions and features that give them a leg up with marketing.
Your assisted living community needs a marketing firm that can help you navigate these challenges and has a proven reputation to deliver results. At The Mauldin Group, our creative team has the knowledge and capabilities necessary to take your assisted living community from the bottom to the top. We’re a single source for the written, visual, and digital components comprising your customized marketing plan.
Download Our Assisted Living Marketing eBook
In addition to providing customized marketing and advertising services, The Mauldin Group educates clients on what goes into developing these strategies and specific aspects for different industries. We encourage you to download our eBook on Assisted Living Marketing to learn more. You can also explore more topics with our other educational content.
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We are proud members of the Georgia Health Care Association
Ongoing Support and Training for the Assisted Living Community
Another reason so many assisted living communities rely on our services is that we deliver continuous support for your customized marketing plan. Our talented and knowledgeable creative team develops relationships with clients, understanding their business inside and out and learning their short and long-term goals to choose the best strategies for accomplishing them.
We’re a customer experience (CX) agency and utilize a framework called C.E.B.D.A. (Customer Experience: Before, During, and After) to ensure clients have a plan for every touch point along the customer journey. When you partner with us, you’ll work with a dedicated Account Manager who conducts monthly consultations to help strengthen your customized plan. This consultation will involve looking at your competitors’ rankings and changes to search engine algorithms to ensure your strategy remains relevant and helps you realize your goals.
Case Studies: Hear from Our Clients
What We Did For Holbrook Life
Holbrook communities seek to turn everyone’s view of aging completely around. Offering a new concept for living over the age of 50, Holbrook offers designer inspired, active adult living incorporating the latest in wellness-based technology. With magazine-worthy architecture, lovely residential interiors, spacious residences and restorative green spaces, the building itself will surround you with the best of luxury living.
The challenge for The Mauldin Group was to help Holbrook not only communicate a new concept when viewing what has traditionally been termed “assisted living,” but also to create an online presence that embraces this new concept.
While Holbrook had a website, it was not Search Engine Optimized and did not communicate their new living concept in ways potential residents could clearly understand. The website retained more of a magazine look with very little, tangible information that would lead online searchers to a CTA (Call To Action). In addition, blog posts were not optimized to garner Google bot attention. Last, their social media presence lacked consistency in posting and did not incorporate a mix of relevant, engaging content.
- We developed a multi-channel strategy that included paid media, SEO and content.
- We responded by launching an intensely granular and creative multi-layered SEO, digital PR and paid media strategy.
- Created and Developed a New Search Engine Optimized WordPress website.
- Set up an editorial calendar to enhance the creation of entertaining and informational blog articles to engage their target audience.
- To increase search engine rank blogs are written for specified key search terms.
- We created an advanced SEO program that supercharged the brand’s visibility for highly competitive keywords.
- We launched a series of paid search campaigns across Georgia and the US with the goal of driving leads and ROI while focusing on new and old customers.
- We created a list of high search volume and high priority keywords for which Holbrook could improve paid and organic performance, and then developed strategic recommendations for the type of content needed to drive performance on those terms.
- We also identified existing landing pages that could drive traffic increases after additional organic optimization.
- We re-mapped the paid search campaigns to the new, query-tied content to decrease paid search bounce rate and reduce costs.
- There were significant improvements to paid search performance as well as the organic search visibility and results.
- Bounce rate decreased by 35% and time on site and pages per visit also experienced improvements.
- Furthermore, overall organic search traffic to the Holbrook website increased by 50% in one month alone.
- Organic search traffic to the new article content increased by 80% in the same period.
- At present we have more than 20 keywords in first page of Google search engine.
- We have established a social media presence for Holbrook on Facebook, Twitter, LinkedIn and Instagram.
Facebook now has:
- A Total Engagement of 2000 with an average of 17 daily.
- A Total of 1,139 Likes. With a New Likes average of 4 daily.
- A Total of 1,153 Followers.
- Total Impressions reflect 4,262.
- Average Daily Page Reach reflects 3,878.
Twitter now has:
- A Total Engagement of 58.
- Total Tweets are up 2488%
LinkedIn now has:
- Total Impressions reflect 1,000.
- Total Reach reflects 338.
Instagram now has:
- Posting is up 331%
- Total Engagement is up 293%
What We Did For Dogwood Forest
Dogwood Forest communities offer Assisted Living with 5-star hotel appeal, seeking to give residents a place to call home where they can live as independently as possible for as long as possible. Dogwood is known for creatively incorporating designer style with exceptional wellness care, where residents feel they are on vacation and can enjoy life on their own terms. They provide beautiful grounds and living accommodations, a thriving community of active and engaged seniors, and the help needed with day-to-day activities that may become necessary as a natural part of the aging process.
The challenge to The Mauldin Group to help Dogwood Forest break away from the normal view of assisted living to communicate their own, non-traditional views. While Dogwood had a website, and they were not looking to make any major changes, it was not performing optimally for SEO. They needed better rankings for the most important and competitive keywords for more local leads, footfalls and revenue.
They needed to increase in organic leads; helping to reduce cost per acquisition quintessential for multi-location assisted living facilities across the Metro Atlanta area. And, to create credibility and trust by ranking on top at the first page of Google search result web/map helps create a positive impression on the user’s mind.
In addition, blog posts were not optimized to garner Google bot attention thus increasing SEO rankings. Last, their social media presence lacked consistency in posting and did not incorporate a mix of relevant content.
- We created an advanced SEO program that supercharged the brand’s visibility for highly competitive keywords.
- Through a consultative approach to wireframe reviews, site audits, redirect strategies, and more, we eliminated any barriers for search engines crawling the new site.
- We launched a series of paid search campaigns across Georgia and the US with the goal of driving leads and ROI while focusing on new and old customers.
- TMG created a list of high search volume and high priority keywords for which Dogwood Forest could improve paid and organic performance, and then developed strategic recommendations for the type of content needed to drive performance on those terms.
- We also identified existing landing pages that could drive traffic increases after additional organic optimization.
- We re-mapped the paid search campaigns to the new, query-tied content to decrease paid search bounce rate and reduce costs.
There were significant improvements to paid search performance as well as the organic search visibility and results.
- Bounce rate decreased by 30% and time on site and pages per visit also experienced improvements.
- We increased overall organic search traffic to the Dogwood Forest by 60% in one month alone.
- We increased organic search traffic to the new article content by 70% in the same period.
- At present, we have more than 32 keywords on the first page of Google search engine.
- We have established a social media presence for Dogwood Forest on Facebook and Twitter.
Facebook now has:
- A Total Page Likes of 3,003.
- A Total Page Followers is 2,981.
- Monthly Page Likes are up 600%
- Monthly Page Views are up 143%
- Monthly Page Followers are up 650%
- A Total Engagement of 531
- Total Impressions reflect 149,000. Daily Average is 1,620.
- Average Daily Page Reach reflects 1,346.
Twitter now has:
- 232 Followers.
- Total Tweets are up 6.67%
- Total Engagement is up 25%
Online Marketing Tips for Your Assisted Living Community
Although every organization is distinct and requires a marketing plan centered on its needs, there are some elements that every assisted living community, assisted living facility, and in-home care provider should consider. The Mauldin Group can help you with all these aspects:
- Creating a website that shows your commitment to your residents: Through written and visual content, your website should reveal the love you have for your residents and their families.
- Incorporating relevant SEO into your website: To ensure potential residents and their loved ones locate your website, make sure it’s optimized to rank higher on Google.
- Utilizing social media: Referrals are one of the most common ways facilities like yours build visibility. Social media makes it easier for current customers to recommend your services to friends and family.
- Posting videos: Videos can evoke the warmth needed to attract prospective residents to your community. Being able to tour your facility virtually can make individuals and their families more comfortable about visiting it in person.
We Offer HIPAA/ADA Compliant Web Development
Inclusivity is integral to drawing more eyes to your site and keeping them there to learn about your services. For a assisted living community, having a website that abides by HIPAA and ADA requirements ensures more potential residents can learn about your organization. In response to this need, The Mauldin Group is offering some assistance with website design that adheres to HIPAA and ADA guidelines. As part of your customized plan, we’ll consider how to structure your visual content and messaging in a way that pairs well with the security and accessibility technology options required for HIPAA and ADA compliance.
Seek Brand Marketing Solutions for Assisted Living Communities
For a firm specializing in branding, digital marketing, and web design for assisted living communities, assisted living facilities, adult daycares, and in-home care specialists, choose The Mauldin Group. Serving clients nationwide, our team is committed to delivering creative, results-driven, and innovative ideas that take your organization to the top!
Proud to provide Marketing Services to companies nationwide:
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