DIGITAL MARKETING SERVICES FOR ONLINE UNIVERSITIES
The Mauldin Group offers the following services for Online Universities that wish to increase their brand recognition and increase student enrollment:
Here are a few digital marketing tips from The Mauldin Group to increase your online university’s brand recognition and student enrollment:
Invest in your website’s marketing.Often online universities will spend their website development focus solely on the learning aspects. But your online marketing is just as crucial for success. Remember the whole reason your students are seeking you out, is for convenience of learning. They need to efficiently and quickly see what your university offers in the way of classes, as well as to what it takes to enroll.
Optimize Your Review Management. Potential studentswill often consider an online university from what they read online in reviews. Your good reviews need to shine and place at the top. In addition, any negative reviews need to be addressed quickly to reduce the damage.
Embrace Social Media. Good, strategic social media marketing is critical to success. Higher education students need a community to engage with. In addition, when it comes to sharing the positive aspects of your university, its course and event your professors, students will be instrumental in building your brand’s recognition.
The Mauldin Group offers online marketing services, social media and search engine optimization that can helponline universities reach the 28% of higher education students seeking online learning solutions.