Sandra Yancey Empowers Women in Atlanta to Say “Yes” to Themselves

On May 1, 2025, women business leaders from across Georgia gathered in Atlanta to hear from a legend in women’s entrepreneurship: Sandra Yancey, the founder and CEO of eWomen Network. What they received was far more than a keynote—it was a masterclass in mindset, motivation, and the mechanics of building a powerful business legacy.

Sandra’s story is rooted in resilience. A first-generation American, her mother immigrated to the U.S. without knowing a word of English. From that legacy, Sandra learned one of her most powerful principles: “Learn to speak the language of your prospect.” That clarity in communication became a cornerstone of how she built eWomen Network from her Dallas home in the year 2000 into one of the largest women-focused business networks in the world. Today, she proudly celebrates new global expansions, including a recent office opening in London, England.

In Atlanta, Sandra dropped gem after gem—lessons from decades of experience and wisdom earned the hard way. She emphasized that profit is not a dirty word and encouraged women to stay in their zone of genius. “Hire someone to do the things you don’t like so you can focus on what drives sales,” she advised. “Money is a tool. Money is energy. Female energy—it’s meant to procreate.”

She spoke openly about putting a succession plan in place with her daughter Brianna, modeling generational wealth and leadership. With humor and authenticity, Sandra reminded the audience that if they had the skills to plan a dinner party, they also had the skills to be a great CEO.

Time and focus were recurring themes. “We all get 1,440 minutes a day. Spend them wisely,” she said. She cautioned that being busy often just means being distracted, and that distractions kill business. Instead, she encouraged attendees to find an accountability partner—someone going in the same direction, just a few steps ahead.

One particularly moving moment came when she recalled sitting next to Hollywood mogul Ken Kragen at an event she hadn’t planned to attend. That conversation led to a mentorship that transformed her business. The lesson? “Don’t wait to be invited to the table—buy your own seat. If you don’t, you’ll pay with time and money.”

Sandra challenged the audience to set five bold goals each year, break them into quarterly benchmarks, monthly milestones, and weekly deliverables. She urged everyone to master their finances, drop perfectionism, and take the leap even when standing on the razor’s edge of disaster.

Her closing message was simple, powerful, and deeply resonant:
“You have a birthright to be successful. Say yes to you.”

Sandra Yancey didn’t just speak in Atlanta—she sparked a ripple effect, reminding every woman in the room that their dreams are not only valid, but fully possible. You don’t need permission. You just need a plan, the courage to act, and the community to keep going.

And with leaders like Sandra paving the way, the future is bright—and unapologetically female.