SEO Strategies for Assisted Living: Getting More Leads Online

Assisted Living SEO Strategies That Your Community Should Consider Adopting

In today’s digital world, senior living communities must leverage SEO (Search Engine Optimization) to attract more visitors and generate qualified leads online. With families and seniors searching for the best options on Google, your community needs to stand out in the search results. Implementing the right SEO strategies can significantly strengthen your online visibility, boost website traffic, and ultimately drive up occupancy rates.

Here are some essential SEO tactics to help your assisted living community grow.

1. Improve Your Website

The first step to improving SEO is to look open-mindedly at your website. And, if you don’t have one, get one!

A well-optimized website is essential for ranking higher on Google. Some of the best “looking” websites are not always the best “optimized” for SEO. It always helps to have a professional digital marketing team review your website and make suggestions. If your website has not been updated in over three years, you may wish to consider getting a new website or, at the minimum, refreshing your current website.

Here are a few items your marketing team should be looking for:

Ensure your website is mobile-friendly since almost everyone searches on their smartphones.
Improve page speed. If your website pages are loading slowly, visitors won’t stay long.
Make sure your website and pages are optimized with meta tags and descriptions that are frequently searched for.
Don’t forget your content should be informative as well as optimized.
Be sure website navigation and design are formatted for the best SEO.

2. Optimize Your Website for Local SEO

Most prospective residents and their families search for senior living options near them.

To improve your local search rankings:

Claim and optimize your Google Business Profile with accurate contact details, images, and reviews.
Ensure your NAP (Name, Address, Phone Number) is consistent across all online directories.
Use location-specific keywords.
Encourage community residents and families to leave positive reviews on Google and Facebook.

3. Conduct Keyword Research and Optimize Content

Do your research, finding out what “keyword” terms or phrases potential residents and their families are searching for is critical to crafting a strong SEO strategy. Focus on long-tail keywords like “best senior living community for Alzheimer’s care”. Naturally, integrate these keywords into your website pages, blog posts, and meta descriptions.

4. Leverage Link Building for Authority and Trust

Backlinks from reputable websites improve your search rankings and credibility. Find partners and ask them to link to your website. Collaborate with healthcare professionals, elder law attorneys, and social workers for guest blogging opportunities.

5. Utilize Social Media for SEO Benefits

While social media doesn’t directly impact rankings, it boosts brand visibility and traffic. Share blog posts, events, and resident stories on Facebook and LinkedIn. Connect (or engage) with your audience by responding to comments and messages.

6. Publish High-Quality, Informative and Impactful Content

Content marketing (or creating content) plays an important role in SEO success. Creating valuable content establishes trust and positions your community as an authority.

Publish blog posts on topics that are of interest to general seniors, community residents, and their families. Keep in mind that according to the National Institute of Health there are estimated to be over 61 Million “Baby Boomers” by 2030.

7. Monitor and Analyze Your SEO Performance

Regularly tracking your SEO progress helps identify areas for improvement. Get to know Google Analytics to track website visitor traffic and engagement. Adjust your community’s SEO strategy to stay competitive.

8. Find A Marketing Agency That Specializes in Assisted Living

Partner with an agency such as The Mauldin Group who are experienced with digital marketing, especially SEO strategy, for assisted living communities. While “knowing” some of the key tasks to optimize for SEO makes sense, when it comes to performing these tasks, it can be a different ballgame.

SEO strategy is fluid and can change quickly. To perform at its best, it requires diligent observation and adjustments to website content, social media posting, and overall strategy.

In addition, Google setup and monitoring can be tricky with the platforms constant updating and changes to policies and standard. If not managed correctly, paid ads can actually end up with less than desirable results and website SEO can negatively impact search rankings.

The Mauldin Group, The Trusted Agency For Delivering Dynamic Assisted Living SEO Strategies

SEO is a powerful, but great tool for assisted living communities to attract qualified leads and grow occupancy rates. With good, strategic optimization for local searches, creating valuable content ,and improving website technical SEO, your community can stand out online.

At The Mauldin Group, we specialize in digital marketing and high-performing SEO strategies for assisted living and senior living communities, helping them to increase visibility and conversions. To learn how we can enhance your SEO strategy and drive more leads to your community, contact us today!