Video Production

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The Mauldin Group Video Production With Style

Video Production Offers A Lot Of Return For A Little Buck

Video Production Services are quickly becoming one of the most requested marketing tools and with good reason. As the old adage says, “A picture is worth a thousand words.” In digital marketing, video production is busting down barriers traditional marketing could never cross. At The Mauldin Group, we see video production as not just a marketing tool but, a creative messaging mode to reach audiences in a way that makes a brand recognizable, a message unforgettable and makes profits unbelievable.

Video Production Is Affordable

One of the biggest myths in video marketing is that to make a great video, you have to spend a lot of money. That is simply not true! In fact, when weighing ROI, video production is actually one of the best performing avenues. Did you know that a video can 64% of consumers make a purchase after watching branded social videos?

“Video on a landing page can increase conversions by 80% or more.” Forbes

While Video Production Is Affordable, Good Video Production Isn’t Cheap!

Video production has one of the widest ranges when it comes to an audience’s tolerance for quality. While small, iPhone videos shot by amateurs, with limited quality are acceptable for quick social media product testimonies, a good corporate video has higher expectations. The same is true for product and services videos. In addition, a professionally produced information video or training video can help a company’s brand stand out against its competition with greater results for less money than a host of ill-performing print ads. The key is finding high-quality video production companies such as, The Mauldin Group.

Here are few things that help us to stand out from the crowd when it comes to our process:

  • We meet with our clients to discuss the goal, messaging and tone of our videos.
  • We provide a professionally-written script for all videos.
  • Our team is made up of professionals who have been trained in video production.
  • We pay careful attention to the details such as audio mics, backgrounds, even the clothes of the talent.
  • We coach the talent (business owners, employees, etc.) ahead of time to assure that all preparations are made and ready for film day.
  • We work with clients to collect and provide any graphics, music score or audio narration necessary for the video.
  • Our team carefully works with the production staff to confirm that all video production is done to project scope, timing and quality standards.
  • We offer out clients a revision process that assures once the video is completed it is of the highest-quality and meets, if not exceeds, their goals.

We produce videos for several marketing applications including:

  • Corporate / Website Videos
  • Graphic Social Media Videos
  • Short Blog Information Videos
  • Training Videos
  • Product and Services Introduction Videos
  • Consultant / CEO Biographical Videos
  • Onsite Commercial Videos
  • Customer Testimonial Videos

At The Mauldin Group, we see video production as a way to help our clients connect intimately with a wide audience. That is why our content team is dedicated to assuring that the messaging of your company’s video is accurate, engaging and speaks passionately about your products or services.

Ready to film? The Mauldin Group, an award-winning marketing agency and Certified Google Partner,is ready with several video production options to meet both the B2B and B2C clients’ needs. For more information Contact Us Now or Call 678-846-2306.


Good question. Truthfully, we don’t know until we sit down with a client. At our meeting we discuss what your goals are for your video, what platform will best meet your video marketing needs and of course your budget.

A filmed video normally requires a cameraman with a camera filming a live subject/s (talent/s) either in a studio or on location. Graphical videos normally use images, animation or previously shot footage that is produced to make a video without requiring filming. A filmed video does require a more comprehensive fee due to the time and labor involved. Graphical videos often can provide small businesses with an affordable option for getting their message out.

Production is the actual process from planning to completion for making your video. It has three stages:
• Pre-Production: Client meeting, scriptwriting and storyboarding all usually take place here.
• Production: This is when the filming takes place. It can be as simple as a client showing up at our studio for filming in front of a green screen to a multi-day shot onsite a client’s facility.
• Post-Production: This is where the magic takes place. A video editor works to put the video sequences together (footage, graphics, audio-narration files, music score) to produce a final version of the video.

Sure! With some minor production “tweaks” we can make your video work for your website, YouTube, Facebook and even email!

That really depends on the type of video you are producing. A corporate video, product video or testimonial video is usually between 1-2 minutes. A short social media video is usually around 30 seconds. A training video can run up to 1 hour! Generally a goof rule of thumb is to aim for 1-3 minutes as the audience has a tendency to lose interested after the 3 minute mark.

Please fill out the form and we will work with you to schedule a consultation.