The power of social media marketing strategy…
Social media has become the lens in which we view and interpret information.
News, social awareness, human connectivity, and marketing are now all driven by a well-executed social media presence. Studies have shown that our brains are hardwired to react to notifications from Twitter, Facebook, Google, and Instagram. Digital networking has become fundamental in our day-to-day lives. So, the question you might be asking is how influential is social media in the age of Digital Marketing? Here are a few statistics pulled from Social Media Today to give a quantitative understanding of how essential social media has become in the marketing world:
• 74% of all marketers say Facebook is important to their lead generation strategies.
• Approximately 46% of online users rely on social media, when they make a buying decision.
• 15% of total US mobile internet time is spent on social networking sites.
• 85% of Facebook fans of brands recommend them to others, compared to 60% of average users.
• Social media produces nearly double the marketing leads of trade shows, telemarketing, direct mail or PPC.
The numbers speak for themselves. Naturally, marketers have embraced the power of social media. It’s obvious why. Companies use that networking elasticity to reach a global or hyper-specific target audience. Social media has evolved into a driving force for advertising and marketing your brand—and it’s only growing stronger.
However, to really utilize social media marketing as a cogent tool, it takes more than simply having an account. Strategy, careful planning, maintaining your brand narrative, and keeping track of analytics all play a role in how beneficial your social media marketing will be for your company. Will your social media be as successful as Arby’s calling out Pharrell at the Grammy’s— taking advantage of an event that was trending and generating 79,000 retweets? Or will it cause long lasting damage to your brand because of a misused hashtag?
Social Media Marketing is powerful—but you have to know how to wield that power to have a positive impact on your brand. Your best option is to choose a Digital Marketing service that will strengthen your brand, grow with the ever changing trends in the social media landscape, and keep your company fresh and relevant.
The Mauldin Group has a strong record in creating organic engagement and implanting lucrative strategies that will draw positive attention to your website and business as a whole. For more information, schedule a consultation or take a peek at our Digital Marketing 101.