Design Components, Inc.
Design Components, Inc., located in Fayetteville, GA, has been in the metal building accessories business for over 40 years. With gross annual sales of more than $3 million, DCI has made a name within its industry as a leader for delivering the highest-quality, customizable, steel accessory products with exceptional customer service.
WHAT THEY NEEDED…
DCI’s existing website had several challenges. It was not SEO optimized to its fullest. The website was also hard for customers to navigate efficiently. Last, they needed a way to increase their brand recognition and drive more qualified leads to their website.
WHAT WE DID…
- Created and developed a more functional WordPress website to replace DCI’s existing Kudzu website.
- Results – DCI received more inquiries in one month, than in 2 years with Kudzu.
- Added an industry interest and informational weekly blog to attract engineers, building planners and steel industry professionals.
- Results – DCI’s website traffic increased significantly.
- Created a new presence on several social media platforms where we curated and published content.
- Results –DCI’s website moved up to Page 1 Google rankings for key search terms.
- Managed a Google AdWords campaign to drive pre-qualified leads monthly to DCI.