Jenivid Solutions, LLC is a PMO (Project Management Office) offering a unique approach to matching clients for optimal franchise business ownership. Through a customized process, clients are presented with franchise options that meet their unique personal and professional business goals.
The Mauldin Group was recruited by Jenivid Solutions’ owner and lead consultant, Jennifer Callender, to create a more defined online marketing presence. The goals were to increase Jenivid’s branding recognition, drive more traffic to the current website and increase qualified leads.
WHAT WE DID…
Starting from the ground up, The Mauldin created a customized strategy to address Jenivid Solutions’ marketing goals. After meeting with Jenivid, it was apparent that there was a need for a more recognized online brand presence. We felt that the best platform to reach Jenivid’s potential clients would be LinkedIn.
The first step was to give Jenivid Solutions’ current website an SEO boost by creating a landing page that would drive new traffic to the website. As a Google Partner, we researched keywords pertaining to their niche service offering to capture the correct search traffic for their very unique client base.
Using The Mauldin Group’s LinkedIn Makeover service, we created an updated LinkedIn profile that strategically introduced Jenivid Solutions’ owner Jennifer Calendar for better online business networking and more connections engagement. We then created a piece of graphically based print collateral that delivers valuable information for potential clients. This helped to establish Jennifer Calendar as an influencer and knowledgeable resource in her industry.
Next, The Mauldin Group created customized email campaign messaging to correspond with new LinkedIn connections. Last, we used The Mauldin Group’s innovative and proprietary software for LinkedIn, to increase qualified leads that closed with a CTA (Call To Action).
- Results – 3151 New Views of LinkedIn Profile
- Results – 4196 Invitations sent
- Results – 1312 New Connections
- Results – 464 In Mail Messages sent
- Results – 3967 DRIP Campaign Messages sent
- Results – 396 Replies received to her LinkedIn messages
HEY…but, don’t take it from us, hear what Jenivid Solutions has to say…
Jennifer Callender on Google
“The Mauldin Group is AWESOME!! They helped me navigate my LinkedIn presence while driving the RIGHT clients to my business. I am so pleased with the outcome of the campaign that they’ve put in place. They are thoughtful and knowledgeable partners. I look forward to working with them even more as I continue to grow my business.”