Trinity Life at Home
Trinity Life at Home is an established provider of in-home care services in the Metro-Atlanta area. Encompassing a reputation of having a servant’s heart with the highest concern for patient care, they retain one of the most experienced teams of experts in the industry. Trinity Life at Home’s services include: daily living assistance, private duty skilled nursing, in-home memory care and post-op recovery care.
Trinity Life at Home wished to improve their brand’s performance becoming more recognizable in the Atlanta market and gain a greater share in the search rankings on Google.
- To have a website that not only was visually appealing and communicated a message of trust and optimal care but, offered greater SEO performance.
- To gain a greater share – ranking on Google searches.
- To Create Credibility/ Trust for those seeking In-home Care Services with the company.
WHAT WE DID…
The Mauldin Group began its strategy by assessing Trinity Life at Home’s clients and creating a design for a new website. To support this plan, we sought to implement an aggressive SEO strategy to gain a market share for the most searched keywords matching the client’s services. Last we designed a customised PPC-Paid Media Campaign, that would help to increase qualified leads and drive traffic to the new website.
The Mauldin Group web development team first met with Trinity to carefully evaluate the services they offered with the messaging needed to reach their ideal clients. Careful consideration was given to assure that the website not only was visually appealing and offered optimal navigation but, was also cognizant of their established brand style. Design elements incorporated strategic SEO structure with content that was optimized with highly-searched keywords.
The Mauldin Group researched the highest ranking keywords and implemented to strategically develop an SEO campaign. With the use of keywords via on and off page SEO on the new website, a new blog and a dynamic PPC campaign, Trinity Life at Home experienced a 65% increase in their organic search ranking.
Using a list of highly-searched keywords we designed a PPC-Paid Media campaign to garner a greater share of the in-home care services market. At present Trinity Life At Home ranks for more than 20 keywords on the 1st page of Google.