Zoom Recreation is a commercial playground equipment provider offering products and services to Southern California parks, schools and communities. As a new vendor in the market, they are quickly gaining strength for their reputation of providing visually attractive, high-quality products with a flair for fun.
As a new vendor in the California market, the client came to The Mauldin Group seeking to establish their brand. They also wished to rank at the top of Google in searches.
- To Rank on Page #1 of Google for industry top keywords to increase qualified leads
- To land at the top of organic searches.
- To increase brand recognition in a new market.
WHAT WE DID…
The Mauldin Group designed and implemented a strategy incorporating several modes of digital marketing. This included the design of a visually impactful and highly-functional website implementing the use of SEO to gain in search rankings. Strategic PPC to assure ZOOM appeared at the top for several critical keywords. Creative content development to support all avenues of marketing and solidify the Zoom Recreation brand in customers’ minds.
To help establish the Zoom Recreation brand and provide a visually impactful way for potential customers to learn about the product line, The Mauldin Group designed and developed a website. The website incorporated the “fun” and “colourful” theme of childhood play through the company’s outdoor equipment offerings. Navigation was strategically designed to offer easy to find information and encouragement of a call to action. The end goal being an instantly recognizable brand memorable to all visitors.
To enhance SEO we created content and strategically implemented features placement for the website. The content uses highly-searched keywords to bring potential customers to the website. The blog assures continual fresh content updates and topical information to enhance Google rankings. At present Zoom Recreation ranks for more than 20 keywords on the 1st page of Google.
To cultivate PPC or Paid Media, we launched a series of campaigns across the Southern California with the goal of gaining qualified leads.
Through research, we created a list of high search volume and high priority keywords for which Zoom Recreation improved search performance and gained a higher ranking on Google.
We continue to oversee PPC performance to assure that the campaigns are performing optimally and costs ad spend if cost effective.
At present we have more than 20 keywords on the 1st page of Google.