Are you getting qualified leads or are your leads missing their mark?
As a marketing company we hear this cry from potential clients all the time…we need more qualified leads! And, our first question normally is well, who is you target audience? Typically, the answer to this very simple question is the opening of a flood gate to a number of issues that may be stalling qualified leads and pushing through unqualified leads. So, to address the lack of great leads finding their way to the sales team, let’s take a look at the two most common issues that could be clogging your sales funnel and costing you profits. Read more