by Jinna Marbry Jinna Marbry

7 Elements Of A Great Construction Marketing Strategy

It’s Time For Your Construction Marketing To Get Creative!

Covid-19 changed the world. It sparked businesses all over to re-evaluate how they operate. The construction business has been no different. For many contractors, it has meant figuring out how to strategically work factoring in the needs of social distancing and use of PPE (Personal Protection Equipment). Yet, while like many industries, construction has seen its share of challenges during the pandemic, many companies are seeing this time as a way to get creative with their construction marketing, to not just survive but actually build a better brand. Read more

by DadminL DadminL

Building An Effective Sales Funnel Can Mean Profitability

What Is A Sales Funnel And Why Is It So Important To My Business?

In the marketing business, we are comfortable with clients’ questions when it comes to strategies and services. But, the single most asked question we get is, “What is a Sales Funnel and why is it so important to my business?” While we at The Mauldin Group know it can be a confusing term, it is one that all businesses should know and even more importantly adopt as part of their operations structure. But, really…a funnel? YES, and here is why. Read more