by Jinna Marbry Jinna Marbry

What To Do When You Need More Qualified Leads Coming In…

Are you getting qualified leads or are your leads missing their mark?

 As a marketing company we hear this cry from potential clients all the time…we need more qualified leads! And, our first question normally is well, who is you target audience? Typically, the answer to this very simple question is the opening of a flood gate to a number of issues that may be stalling qualified leads and pushing through unqualified leads. So, to address the lack of great leads finding their way to the sales team, let’s take a look at the two most common issues that could be clogging your sales funnel and costing you profits. Read more

by The Mauldin Group The Mauldin Group

Lead Generation That Brings The Good Leads to You

Is Your Lead Generation Leading To Sales?

When it comes to closing the sale, the Lead Generation beginning is just as crucial as signing that contract. Often the biggest headache for a sales force is not getting leads but getting the “good lead.” The internet, and particularly Google, has become the primary source for customers and clients to seek out the answer to their unique need. A quick organic search can frequently lead to a company being overlooked or a customer becoming frustrated with incorrect results that do not meet their needs. However for businesses that do find their way to the prominent 1st Page of Google, being found by ALL searches can be just as detrimental as not being found at all. Proper lead generation means not only rising to the top of Google but, coming up to the top of the right searches. Read more