by The Mauldin Group The Mauldin Group

8 Ways to Market Your Pediatric Office

Does Your Practice Need Healthcare Marketing Services?

In today’s digital world, pediatric practices need both the compassion of a healthcare professional and the enterprise of an entrepreneur to be truly successful. They also need to consider that a large section of their client base is now made up of millennial parents. Research shows that 40% of millennials are now parents. That’s more than 32 million people. And according to Forbes, most millennial parents turn to the internet before making any kind of purchasing decision. Can your practice attract these virtual window shoppers or should you enlist the help of healthcare marketing services? Here are 8 ways to determine if your practice’s digital marketing strategy is ready to grab their attention. Read more

by The Mauldin Group The Mauldin Group

8 Signs Your Internet Marketing Is Failing

Not All Internet Marketing Is The Same

With so many internet marketing agencies out there, it’s hard to find one that can design a digital marketing campaign that delivers long-term results. You may have seen immediate improvement such as increased web traffic, higher sales, and constant engagement on your social media channels. However, without the proper marketing strategies, even the best campaigns will become outdated and ineffective over time. At that point, you will need to update, revamp, or entirely change your internet marketing approach. How will you know if it’s time to re-evaluate your current game plan? Here are some warning signs that you should look for: Read more

by The Mauldin Group The Mauldin Group

A Bad Review Response, Four Ways You Could Lose Potential Customers

Is Your Bad Review Response Costing You Customers?

At TMG, once and a while we field requests from clients who have experienced a negative review and are unsure how to respond. In many cases before we have a chance to answer, the client has already posted a response and not necessarily in the most positive way. While we all understand the need to respond to a negative review in a timely fashion, you could do more harm than good by posting a “Bad” response than from the “Bad” review. Here are four ways your bad review response may be costing you potential customers. Read more