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Chateau Elan’s Ed Walls Shares, Associate Engagement: Why Leadership Matters

Using the “MAGIC” Formula For Associate Engagement

The Business Community Network hosted its monthly Roundtable Luncheon on July, 11, 2019. Ed Walls, General Manager of Chateau Elan Winery & Resort spoke on the topic: “Associate Engagement: Why Leadership Matters” where he shared the “MAGIC” formula for Associate Engagement. Read more

by The Mauldin Group The Mauldin Group

10 Things You Should Be Doing In Your Senior Living Marketing

Stay on top of your senior living marketing competition

When it comes to senior living, it used to be the adult children of seniors who did the bulk of the research and decision-making. However, times are changing as technology becomes more prevalent than ever. According to Google, 75% of senior living consumers research their options on search engines. Unlike their parents, Baby Boomers have been harnessing the benefits of technology for some time now, and your senior living marketing strategies can make or break your online leads.

In terms of their Internet use, Google found that Boomers were spending up to 23 hours per week online, with the majority of survey respondents using email, reading the news, shopping, leverage social networks and watching video, which commanded over 50% of respondents’ online use.

With the internet keeping the whole world at our fingertips, the challenge of senior living marketing is less about reaching consumers and more about standing out against your competition.

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by The Mauldin Group The Mauldin Group

Lead Generation That Brings The Good Leads to You

Is Your Lead Generation Leading To Sales?

When it comes to closing the sale, the Lead Generation beginning is just as crucial as signing that contract. Often the biggest headache for a sales force is not getting leads but getting the “good lead.” The internet, and particularly Google, has become the primary source for customers and clients to seek out the answer to their unique need. A quick organic search can frequently lead to a company being overlooked or a customer becoming frustrated with incorrect results that do not meet their needs. However for businesses that do find their way to the prominent 1st Page of Google, being found by ALL searches can be just as detrimental as not being found at all. Proper lead generation means not only rising to the top of Google but, coming up to the top of the right searches. Read more

by The Mauldin Group The Mauldin Group

A Bad Review Response, Four Ways You Could Lose Potential Customers

Is Your Bad Review Response Costing You Customers?

At TMG, once and a while we field requests from clients who have experienced a negative review and are unsure how to respond. In many cases before we have a chance to answer, the client has already posted a response and not necessarily in the most positive way. While we all understand the need to respond to a negative review in a timely fashion, you could do more harm than good by posting a “Bad” response than from the “Bad” review. Here are four ways your bad review response may be costing you potential customers. Read more

by The Mauldin Group The Mauldin Group

A “Look Back Thursday” Shares Our Experience As KSU’ Digital Media Competition Judges

A “Look Back Thursday” Reflects on The Mauldin Group’s Paying It Forward

At The Mauldin Group we love looking back at not only the goals we have met for our clients but, our opportunities to share with the community. For this month’s “Look Back Thursday” article we wished to highlight a special event two of our team members were able to share in last year. Specifically DMA, Zachary Mathis and Content Marketing Manager, Jinna Marbry. For those who know the TMG team, know that most of us share one common aspect, we are all Kennesaw State University alumni. As such, when asked by Influencer, Author and Noted Marketing Professor, Tyra Burton to participate in the first-ever KSU Digital Media Competition, we could not say no. Read more