by The Mauldin Group The Mauldin Group

Why Franchise Marketing For 2021 Is Different?

Franchises Require Marketing Specific To Their Needs

When it comes to digital marketing for businesses there are a number of strategies that are similar and can cross over when working with different industries. But, when it comes to franchise marketing for 2021, things change drastically. As a franchise digital marketing agency, we frequently see common mistakes that are made when trying to squeeze a franchise into a one-size-fits-all marketing program. Add to this the new dynamics of franchise marketing during a pandemic, and the needs to understand these differences are heightened to assure results. Here are some items that explain why franchise marketing solutions are so different and require a customized approach. Read more

by Jinna Marbry Jinna Marbry

What You Should Know About HIPAA Compliant Website Development

For Your Practice To Thrive Now Is The Time For A HIPAA Compliant Website

If you are providing healthcare services, the past three months have probably provided you with challenges never experienced before. And as many healthcare providers are seeing, the key to surviving this pandemic is embracing Telehealth and website solutions. Yet, for many physicians, the new aspect of using the Internet for patient care can be a new horizon especially when needing HIPAA Compliant website development. To address this new journey in patient care, The Mauldin Group is offering some HIPAA guidance to help you on your new adventure into online healthcare. The information below is broken into four sections that we feel may give you a brief overview of what you are facing when looking at HIPAA Compliance for your website. Read more

by Jinna Marbry Jinna Marbry

2021 ADA Website Compliance, The Unknown Threat To Your Business

Why ADA Website Compliance Will Be So Critical In 2021

One thing that has become apparent as our nation has embraced telecommuting as a part of Covid-19, is that ADA Website Compliance is more critical than ever. Since the pandemic began, Internet use has gone up by 70%. The world now has around 4.33 BILLION active users on the Internet! More people are not only working from home but are also using the Internet to seek healthcare services via Telehealth and shopping for everyday necessities. So, if your website does not meet ADA Compliance, exactly what does that mean? Here are somethings to think about as we head into 2021. Read more

by Jinna Marbry Jinna Marbry

BREAKING NEWS – Facebook Sued By The FTC!

Facebook Sued! Alleged To Be A Monopoly By The FTC!

In what can only be seen as a groundbreaking lawsuit, Facebook has been sued as a result of its designation as a monopoly by the Federal Trade Commission (FTC) and must be broken up. Not since the break up of the Bell System ordered on January 8, 1982, has there been such a shake up in the communication world. Furthering this is the insight that this is the first (and some wonder if more will follow) move by the FTC against a social media entity. Read more

by Jinna Marbry Jinna Marbry

Happy Thanksgiving From The Mauldin Group!

Thanksgiving Is Definitely Different This Year

Yes, indeed Thanksgiving in 2020 is going to look, and feel, very different. But let us not forget about the real meaning of this very special holiday, the gift of being thankful for all we have been so very blessed with. This year more than ever at The Mauldin Group we are so very thankful. Read more

by Jinna Marbry Jinna Marbry

7 Elements Of A Great Construction Marketing Strategy

It’s Time For Your Construction Marketing To Get Creative!

Covid-19 changed the world. It sparked businesses all over to re-evaluate how they operate. The construction business has been no different. For many contractors, it has meant figuring out how to strategically work factoring in the needs of social distancing and use of PPE (Personal Protection Equipment). Yet, while like many industries, construction has seen its share of challenges during the pandemic, many companies are seeing this time as a way to get creative with their construction marketing, to not just survive but actually build a better brand. Read more

by The Mauldin Group The Mauldin Group

How Do You Effectively Market Health And Wellness?

Do You Know Which Healthcare Marketing Services You Need?

You’re in the business of making people healthier. But it’s equally important to make sure your business is thriving as well. Correct healthcare marketing services are vital for your wellness center if you want to stand out in today’s crowded digital landscape. But it can be difficult to know where to begin. Here are the most important health and wellness marketing strategies. With the proper approach, you will attract more customers, establish your credibility, and boost your revenue. Read more

by The Mauldin Group The Mauldin Group

Could Online Classes Be A New Source Of Revenue?

Capitalize On Your Unique Expertise

Everyone is an expert at something. But did you know that you can generate revenue for your business by sharing your expertise? The online education industry is projected to accumulate more than $305 billion by 2025. Make sure to claim your piece of these billions by developing and marketing your own online classes. Read more

by The Mauldin Group The Mauldin Group

8 Ways to Market Your Pediatric Office

Does Your Practice Need Healthcare Marketing Services?

In today’s digital world, pediatric practices need both the compassion of a healthcare professional and the enterprise of an entrepreneur to be truly successful. They also need to consider that a large section of their client base is now made up of millennial parents. Research shows that 40% of millennials are now parents. That’s more than 32 million people. And according to Forbes, most millennial parents turn to the internet before making any kind of purchasing decision. Can your practice attract these virtual window shoppers or should you enlist the help of healthcare marketing services? Here are 8 ways to determine if your practice’s digital marketing strategy is ready to grab their attention. Read more

by The Mauldin Group The Mauldin Group

Why Your Business Needs A Competitive Marketing Analysis

What Internet Marketing Services Does Your Business Need?

As businesses look ahead past 2020, one thing is clear: the future is more digital than ever. We have developed into a device-driven society where everything, from work to entertainment and shopping, begins on the internet. This means your business will need a powerful digital marketing plan to stand out from your competitors. But how do you know how you’re stacking up? Internet marketing services, like a competitive analysis, can tell you. Read more