by The Mauldin Group The Mauldin Group

10 Things You Should Be Doing In Your Senior Living Marketing

Stay on top of your senior living marketing competition

When it comes to senior living, it used to be the adult children of seniors who did the bulk of the research and decision-making. However, times are changing as technology becomes more prevalent than ever. According to Google, 75% of senior living consumers research their options on search engines. Unlike their parents, Baby Boomers have been harnessing the benefits of technology for some time now, and your senior living marketing strategies can make or break your online leads.

In terms of their Internet use, Google found that Boomers were spending up to 23 hours per week online, with the majority of survey respondents using email, reading the news, shopping, leverage social networks and watching video, which commanded over 50% of respondents’ online use.

With the internet keeping the whole world at our fingertips, the challenge of senior living marketing is less about reaching consumers and more about standing out against your competition.

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by The Mauldin Group The Mauldin Group

Lead Generation That Brings The Good Leads to You

Is Your Lead Generation Leading To Sales?

When it comes to closing the sale, the Lead Generation beginning is just as crucial as signing that contract. Often the biggest headache for a sales force is not getting leads but getting the “good lead.” The internet, and particularly Google, has become the primary source for customers and clients to seek out the answer to their unique need. A quick organic search can frequently lead to a company being overlooked or a customer becoming frustrated with incorrect results that do not meet their needs. However for businesses that do find their way to the prominent 1st Page of Google, being found by ALL searches can be just as detrimental as not being found at all. Proper lead generation means not only rising to the top of Google but, coming up to the top of the right searches. Read more