Are your marketing materials concise, compelling, and memorable? Traditional advertisements have the power to draw in new customers and re-engage your existing audience. Whether you choose radio, TV, or print media, you want to make sure you’re sending the right message at the right time.
The Mauldin Group is a team of passionate, experienced marketing specialists who work with clients across the United States and beyond. Learn more about how we structure our traditional advertising campaigns to boost your visibility and attract new business.
Traditional Advertising Services
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Traditional Advertising Services
When you want to get to the top, call on The Mauldin Group.
Personalized Traditional Advertising Campaigns
What Is Traditional Advertising?
Traditional marketing encompasses all the communications, advertising, and public relations work that takes place outside of the Internet. Print advertisements are a major component of traditional advertising, but they’re not the only outlet. Traditional advertising also includes telemarketing, radio and TV ads, and even face-to-face marketing, such as tabling at a conference or event.
Though many of our clients come to us seeking assistance with search engine optimization (SEO) and other digital marketing strategies, we know the power that traditional marketing still holds. You don’t have to choose one or the other: both traditional and digital marketing are valuable business tools. The Mauldin Group creates a tailored strategy based on your unique services, sector, and client base. We often blend traditional and digital marketing initiatives to deliver the best results.
Traditional Advertising Channels
There are many different avenues you can use to grow your business and promote your services. Traditional advertising outlets include:
- Direct mail
- Billboards
- Print advertisements
- Posters or flyers
- Rack cards and brochures
- Radio advertisements
- Broadcast TV advertisements
Some forms of traditional advertising overlap with digital media. For example, you’ve probably heard your favorite podcaster promote a product or service during their show. The ad copy they read is similar to a traditional radio advertisement, but it’s targeted to a specific audience.
Where do I need traditional advertising materials?
Even if you have a robust digital presence, you could be missing out on opportunities to gain new customers and develop business-to-business (B2B) relationships. Whenever you’re face-to-face with a potential customer or partner, it’s helpful to have traditional print collateral on hand. We recommend utilizing traditional advertising materials at the following:
- Conferences and trade shows
- Networking events
- Pitch meetings
- Fundraisers
- Community-based events or fairs
In addition to printed materials, traditional advertising campaigns can include something everyone loves: free stuff. Branded swag turns an everyday item into a medium for promoting your business. Even something as simple as a pen or a water bottle with your company logo can help you get your name out there.
Benefits of Traditional Marketing and Advertising
While many businesses are understandably focused on building up their web presence, it’s important not to overlook traditional marketing routes. The benefits of traditional advertising include:
- Flexibility: You can reach potential customers through multiple mediums – through the radio, on a billboard they’ll see on their commute, or even directly in their mailbox.
- Effectiveness: Harvard Business Review reports that 82% of customers trust most print advertisements.
- Targeting: Through mediums like direct mailers, you can target and segment your audience just as you would in digital advertising.
- Reach: Traditional advertisements allow you to reach certain demographics that are less likely to spend time on social media, such as older adults.
As you build your brand identity, a mix of traditional and digital marketing services can help you improve your branding while reaching multiple audiences.
Selecting an Advertising Channel
There are so many options within the world of traditional advertising – so how do you choose the right medium for your message? The Mauldin Group considers many different factors when developing your marketing strategy, including:
- Advertising objectives
- Campaign timeline
- Consumer preferences
- Your geographic focus
- Your budget
- Analytics from previous campaigns
Case Studies
We’re all about ensuring a positive, engaging customer experience. The Mauldin Group excels at designing integrated marketing strategies that help you better understand your target audience so you can convert them into long-term customers. Our print collateral and other traditional advertising assets are tailor-made to communicate your value while staying true to your unique brand identity. Take a look through The Mauldin Group’s Graphic design portfolio to see examples of our print work.
Client Testimonials
Our team is proud to work with organizations throughout the U.S. across many different industries. Applying our expertise in marketing strategy, we take print and digital advertising projects off your hands so that you can focus on what you do best: serving your customers. We know we’re making an impact when we see our clients grow and thrive. Check out the video testimonials below to hear directly from our clients:
Outstanding direction for my business by The Mauldin Group. Bonnie Mauldin explained everything in a way that I could understand. I’m not overly technical and she made me feel very comfortable and confident that I could successfully implement her recommended action plan. I highly recommend The Mauldin Group.
Bonnie is my marketing coach and I am blown away by her knowledge and expertise and even more by her genuine, sincere, and positive spirit! She has challenged me to think bigger and help my business grow! I highly recommend Bonnie and The Mauldin Group to anyone trying to grow their business or build a brand. Bonnie really is the best at what she does!
Our In-House Expertise
The Mauldin Group is an award-winning marketing agency based in Atlanta, Georgia. Since our founding, we’ve helped countless companies improve their productivity and profitability through cost-effective, evidence-based marketing campaigns. Our skill set includes:
Branding
We guide, design, and implement corporate branding campaigns that reflect your values, mission, and vision.
Graphic Design
Our creative team can design print collateral for direct mail campaigns, events, and other traditional outlets.
Content Development
It’s all about finding the right words. We create tailored content that tells your story.
Public Relations
Need help with press releases, talking points, or other aspects of PR? We are experienced in reputation management and crisis communications.
Plus we’ve picked up plenty of awards and industry recognition
The Mauldin Group Process:
Focusing on Customer Experience
We aren’t your run-of-the-mill marketing agency. The Mauldin Group prioritizes an effective, memorable customer experience. Everything we do, from market research to executing advertising campaigns, is built around a deep understanding of your customers and their needs. We pay attention to each touch point in the customer journey so that you have the best tools in place to attract, convert, and retain a loyal audience. Plus, The Mauldin Group is here to support you and your business at each step of the way. We take a consultative role, analyzing your competitors to gain a deeper understanding of the market and come up with fresh ideas for how you can achieve your short and long-term goals. With in-house graphic design and copywriting services, we won’t simply hand you a strategy – our team will help you execute it.
Industries Served
Locations Served
Services Offered
Access Traditional and Digital Marketing Resources
At The Mauldin Group, we seek to empower our clients through education and expert insights. That’s why we’ve assembled industry-specific marketing guides, highlighting best practices across sectors like healthcare, education, and more. Browse and download our eBooks to get insider tips on effective marketing and advertising tactics.
Get in Touch with The Mauldin Group
Need expert advice on how to use traditional advertising to take your business to the top? Partner with The Mauldin Group. We take the time to build deep relationships with our clients so that we can understand your needs and help you achieve your business goals. Plus, we assign a dedicated Account Manager to each client so you have a single point of contact for all your marketing needs, as well as any questions that arise as we work together. With a full-service team of branding, marketing, and public relations experts, The Mauldin Group has experience working with a range of different businesses. Whether you’re a small start-up or a multi-location corporation, we’ll help you go from the bottom to the top.
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