What Makes The Manufacturing Business Different?
Increasing globalization over the past decade has made strategic digital marketing absolutely vital in the manufacturing business. Your website must do so much more than act as a digital billboard on Google’s results page. In order to fully take advantage of your website’s potential, you should be using it to secure leads, boost traffic, and educate clients and distributors about your products. Here are 10 features that will help you leverage your manufacturing business website.
10 Things To Include On Your Manufacturing Business Website
1. Clear Branding
Your home page must clearly state who you are as a company, what products and services you offer, and what audience you are targeting. Branding is more than just the graphic design of a logo, although that is certainly an important element. Your company to become recognizable in your industry to potential customers, it requires a clear and developed message. Some manufacturers make the mistake of reaching too broad and trying to appeal to everyone. Avoid this if you can. If a prospective client lands on your website and doesn’t immediately understand you as a company that can meet their needs, they will click away. If you want to draw them in, be clear, specific, and professional.
2. Logical and Intuitive Navigation
Customers and prospective clients come to your website to do something whether it’s finding products, learning helpful information, researching about your company or more. Make sure your manufacturing business website has a clear navigation menu that will lead your users to exactly what they are trying to find. The easier, the better. People often look for navigation bars at the top of websites. If you use drop-down menus, make sure they work in all browsers and devices. Be sure to also include navigation on the footer of every page to for users who scroll down.
3. Landing Pages
Any outside advertising such as banner ads, newsletters, social media posts, and search engine results should take prospective clients to landing pages on your manufacturing business website that reflect the message or offer that convinced them to click. If a user clicks on an ad because it offered a new client discount, they do not want to end up on your home page. A landing page should reinforce the offer you’ve made and include a simple form to gather basic user info.
4. Optimized Web Pages
Search engine optimization (SEO) is huge. Make sure your manufacturing business website utilizes keywords, meta tags, alt-tags, and more in order to rank at the top of search engine results. Always keep your website content up-to-date. Videos greatly increase the chance of user interactions with your web page, and its script can be another great place to include keywords. If possible, create short and logical URLs for your different pages. Not sure how to optimize your website? Consider enlisting the help of professional digital marketers.
5. Regular Content
Having plenty of relevant, updated content is one of the most important parts of a website. Studies show that websites with consistent blog posts get 55% more web traffic. They not only increases your favor with search engines, but they attract your target audience as well. Blog posts are great ways to share your expertise, offer your users helpful tips, and discuss the latest industry news. Keep your website current and strengthen relationships with your clients by posting regularly to your manufacturing business website.
6. Testimonials and Case Studies
Customer testimonials and case studies are a great form of content to include on your website. Prospective clients want to know what your customer base is and what their experiences have been. You can features these as a web page listing customer reviews, video testimonials or in-depth case studies that follow a client’s journey from problem to solution by using your products or services.
7. Responsive Website Design
More and more visitors are using cell phones and tablets to access websites. Make sure your manufacturing business website has a responsive design that will ensures it will perform well on a smaller screen. Otherwise prospective clients will only notice that the text is too small, the navigation is buggy and web pages are difficult to access.
Every website needs an analytics setup, whether it’s through Google or another provider. This is how you will learn where visitors enter and exit your site, which pages are the most popular, how long users stay on a page, their path as they click through your website and so much more. You can use this information to make improvements on your manufacturing business website so that it better fits your users’ needs.
9. Multiple Languages
Manufacturing is more of an international market today than it ever has been. According to U.N. calculations, global manufacturing contributed 17% of all economic value added between 1997 and 2016. Don’t box your business in with language barriers. A manufacturing business website should be able to easily display their content in multiple languages, reaching a far larger audience base. This can usually be done with a simple website plugin.
10. eCommerce Capabilities
Manufacturing customers often need to be able to configure products to precise specifications. Top eCommerce technology allows shoppers to arrange and view multi-featured products in real-time, confirming product dimensions before they place their orders. Manufacturing business websites also need to offer thorough product catalogs, expanded information options, how-to guidance (sometimes in the form of videos), and instant customer support through “click to chat” features. In some cases, the ability to purchase directly from the manufacturer is also desirable.
The Mauldin Group Knows What Your Manufacturing Business Website Needs
The Mauldin Group knows that marketing is very different for manufacturers. As experts in the field, we know how to create a manufacturer marketing plan that affordably generates interest in your products. We have worked with both national and international manufacturing companies. We also retain one of the most creative, knowledgeable marketing teams in-house offering: website design, PPC, SEO, content writing, social media marketing, video production, and graphic design. At The Mauldin Group, we provide a customized program that is affordable and has delivered proven results. To learn more Contact Us Now or calling 866-438-7756.