Customized Branding and Corporate Identity Services

Corporate Branding Services

Improve Your Brand Identity With The Mauldin Group

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Customized Branding and Corporate Identity Services

How easy is it for customers to identify your business? Brand identity is the primary element that draws potential customers to your company, and it should reflect the multiple aspects of who you are, including your mission, values, culture, and products and services.

At The Mauldin Group, our team of experienced, talented, and compassionate staff collaborates with company owners, executive boards, and chief marketing officers to plan, enact, and manage ongoing marketing campaigns.

How We Help with Brand Identity

We’re a full-service digital marketing agency and leverage various techniques to help craft a customized brand identity for your business. What sets us apart from other marketing agencies is that we offer customized strategic marketing and advertising plans centered on the customer experience (CX). Our process, called C.E.B.D.A. (Customer Experience: Before, During, and After), ensures you receive guidance at each stage of the customer journey.

The following details some objectives we can help you accomplish through brand identity and design services:

Building, hosting, and maintaining your website
Posting to social media daily with original content
Professionally responding to online reviews (online reputation management)
Writing press releases, newsletters, and blogs
Running paid advertising campaigns on Google, YouTube, Facebook, Instagram, LinkedIn, and similar platforms to generate qualified leads

Case Studies and Success Stories

Once your plan goes into action, you’ll begin to experience the advantages of having a customized brand identity. If you’re on the fence about these services or unsure whether your business needs to focus on branding, consider these success stories from our clients.

What Clients Say

Veronica Miller

Outstanding direction for my business by The Mauldin Group. Bonnie Mauldin explained everything in a way that I could understand. I’m not overly technical and she made me feel very comfortable and confident that I could successfully implement her recommended action plan. I highly recommend The Mauldin Group.

Beverly Hathorn

Ms. Mauldin is very knowledgeable and professional – she provided very good insight on steps to move my business forward, and I came away with a well-designed, workable marketing plan. I am very happy with the service I received, and I plan to continue working with her going forward. She’s very easy to talk to, and I highly recommend her services!

Melinda H

Bonnie Mauldin and Team are a class act. We absolutely love our new website and the branding advice we received has been extremely helpful. Their attention to detail, timeliness, and creativity are excellent. We (Salisbury Advisors) highly recommend The Mauldin Group for digital marketing needs.

Jennifer Callender

The Mauldin Group is AWESOME!! They helped me navigate my LinkedIn presence while driving the RIGHT clients to my business. I am so pleased with the outcome of the campaign that they’ve put in place. They are thoughtful and knowledgeable partners. I look forward to working with them even more as I continue to grow my business.

Frequently Asked Questions (FAQs)

Your corporate identity should be anything but cookie-cutter. Learn why with these answers to some of the most commonly asked questions our clients have about brand identity.

What is a Corporate Identity?

Your corporate identity, often mistakenly referred to as corporate brand, is a company’s visual design elements including logos, print, and electronic media. It solidifies and cohesively identifies the corporate brand image. It helps to make the brand instantly recognizable and memorable to consumers.

It is supported by:

Graphic Designed Elements (Logo, print collateral, etc.)
Electronic Media (SEO optimized website, videos, social media banners, etc.)

What Artistic (or Graphic Design) Elements Makeup a Corporate identity?

Color Palette
Imagery
Typeface
Layout

If I Get A New Corporate Identity Do, I Have To Change All My Signage, Stationery AND Vehicle Wraps?

Not necessarily. While if you are looking to change YOUR logo, that may be a future desire, The Mauldin Group knows the expense involved in a total “re-brand”. We can help YOUR business to approach a new corporate identity in a strategic way built on planned phases of adoption. Often, a “new” corporate identity can simply mean a new digital marketing solution that does not require changing YOUR logo, just how and where it is used.

Corporate Identity Starts with a Logo

When people think of well-known businesses, one of the first things that come to mind is the logo. While logos are in many ways the face of an organization, they’re more than just a colorful, eye-catching reflection of the company. The best logos capture the essence of the business in a single graphic and often evoke a specific emotion. For instance, a hospital or health system will want to denote a sense of compassion and warmth in its logo.

The five key characteristics of an effective logo include:

Memorable: An easily recognizable logo sticks with your customers.
Simple: Simple logos often become iconic and can have the most impact (i.e. Target, Nike, and Coca-Cola).
Relevant: Logos should align with the company name and speak to the types of products and services you offer to avoid potentially misleading customers.
Versatile: A solid logo is important, but flexibility is necessary for utilizing it for different purposes.
Timeless: Logos shouldn’t come with the risk of expiring any time soon; make sure your logo aligns with your overarching mission, values, or industry instead of specific offerings.

One of the most common mistakes businesses make with their logo is rushing into the design stage. There are many online design sites whose rates seem affordable, but the result is often a poorly designed product that’s not suitable for more than one purpose and lacks personalization. What’s more, these sites tend to offer templates that produce cliché logos, meaning your branding may end up mirroring a competitor’s logo.

Instead, businesses should consult the experts in brand identity when first building a brand and choosing a logo. The Mauldin Group can help you develop a unique logo that accurately depicts your company and enables you to stand out against the competition.

Corporate Identity Is More than a Logo

Although your logo is critical to your brand and any marketing campaign, it’s just one component of your overall brand identity. For your business to achieve greater recognition in your industry — becoming visible to prospective customers and remaining in the minds of current customers — you need a fully developed marketing strategy.

A customized marketing strategy that promotes robust brand identity combines traditional forms of advertising, such as radio, cable, and billboards, with the techniques necessary to stay competitive in a technology-driven business environment, such as pay-per-click (PPC). The Mauldin Group will assist with the following elements to help you achieve success:

Recognizable, visually appealing logo that’s dynamic to quickly communicate your products and services to customers
SEO-optimized website that helps you reach the top of search engine results pages (SERP) so potential customers can find you easily
Brand-cohesive graphics for helping customers notice your brand regardless of the specific advertising tool (logo, electronic media, packaging, signage, uniforms, etc.)
Effective PPC (advertisement) campaigns to increase visibility and accrue more qualified leads
Recognizable electronic media that ensures consistency and makes your brand easy to identify across all platforms

Benefits of Brand Identity Design Services

When your brand identity goes beyond the logo and web design and encompasses a well-defined, customized marketing strategy, you can experience the following advantages:

Greater differentiation from competitors within your market
More loyalty and trust among customers
A distinct brand personality (i.e., the tone of messaging)
An impression that your business is established and here to stay
More pride in your brand from employees and shareholders, which can increase buy-in for decision making

Corporate Branding Services

In addition to brand identity and design, The Mauldin Group also guides businesses in defining their brand through a customized marketing strategy and messaging. We help create content that tells your story, including your values, experience, and the qualities that distinguish you from competitors. Our creative team also provides ideas for communicating this story in a way that engages audiences.

Other important aspects of our corporate branding services include:

Online reputation management (ORM) to ensure prospective clients see positive reviews and help you manage negative reviews
Public relations to help establish your business as an industry leader to boost visibility
Fully constructed sales funnel for comprehensive guidance with sales, marketing, and customer service

The Mauldin Group also wants to educate clients on brand identity. You can learn more about corporate branding, as well as other digital marketing topics, by downloading our eBooks.

Corporate Branding Package

Logo
Business cards
Letterhead
Envelopes

Email signature
Promotional items
Brochures
Vehicle wraps

Sales deck
Billboard sign
Signage
Poster

Tradeshow exhibit
Magazine ads
Social media banners
Google display ads

Why Clients Choose The Mauldin Group

At The Mauldin Group, we build relationships with clients to intimately understand their business. We learn the short-term objectives you hope to achieve within the year and your long-term goals for the next few years. This practice enables us to better devise strategies and make these goals into realities. We know that for your brand to truly stand out, it’s not enough to look at just your performance and make adjustments but also to see how your competitors rank in SERP. This analysis, along with research into industry trends and Google algorithm updates, helps you continuously improve your marketing strategy. Our clients receive monthly consultations with a dedicated account manager to go over their campaigns and gain fresh ideas to augment their results.

Industries Served

Marketing for Healthcare

Marketing for Assisted Living

Services Offered

Web Design
Services

Seo
Services

PPC Paid Advertising
Services

Social Media Marketing
Services

Traditional
Advertising

Multi-Location
Marketing Services

Corporate
Branding

Reputation
Management

Consulting and Training

Partner with a Full-Service Team to Build Your Corporate Identity

Whether you need help creating a new brand identity or want to rethink your current corporate identity for a rebrand, The Mauldin Group has the ideal solution. Our full-service team, consisting of creative, design, and marketing experts, utilizes graphic design capabilities to attract your target audience and content services to accurately convey your mission and offerings.

Most importantly, we leverage authentic brand recognition and qualified lead generation to help you reach your greatest potential and possibly boost profits.