Text messages have about a 90% open rate, and some sources report that number is a high as 99%. Compared to email’s 20% open rate, SMS marketing is a tremendously effective way to reach YOUR clients and customers. Now, pair that high open rate with compelling calls-to-action and a sound marketing strategy, customized to meet YOUR business’s exact goals and you have winning formula. This is a proven and highly effective method to share promotional offers, upcoming events, operational updates, and more.

Text messages have a more personal touch to them and are a direct communication to YOUR audience. With that said, people are more likely to click on a link that’s in a text message over a link in an email. This immediate communication platform invokes urgency, making YOUR customers more likely to take action. This, however, can’t be accomplished through guesswork. It will take an experienced and focused marketing team to make your custom SMS campaign a success!

Think about the traditional forms of marketing: flyers, billboards, mailers, newspaper ads, and the list goes on and on. While those methods have worked in the past, they all are at a disadvantage concerning time. It could be days or weeks before someone sees YOUR print advertisement. However, digital marketing, specifically text message marketing, is a way to rapidly reach your customers.

Within seconds, your audience will be notified and reading a message from you directly to them. With exciting marketing, this could lead to an instant action that benefits YOUR business. Considering that 75% of customers are open to receiving texts with special offers, text message marketing is among the most effective and quickest ways to boost your brand.