New Year, New Marketing- What’s Your Plan?

Businesspeople analyzing investment graph meeting brainstorming and discussing plan in meeting room, investment concept
The Mauldin Group

Why You Should Consider A New Atlanta Digital Marketing Agency Plan In The New Year

Another year is coming to an end and it is hard to believe! As we reflect on the successes we had this year, it is also time to think about how we are going to do even better in the New Year. The world of marketing never sleeps, it is trend-forward and ever-changing. In order to stay successful, you have to continue innovating your tactics. That being said, the New Year calls for a new marketing plan. There are a variety of factors to consider when constructing your enhanced marketing plan. The Mauldin Group, your Atlanta digital marketing agency, has provided you with guidelines on how to create a winning 2022 strategy.

Understanding The Projected Trends For 2022, from your Atlanta Digital Marketing Agency

The key to crafting a successful plan is to be well-informed about the projected marketing trends for the upcoming year. Moreover, understanding these expected trends will help you decide what should be integrated into your new strategy and what needs to be removed from your current one. For assistance with implementation, consider partnering with your Atlanta digital marketing agency, The Mauldin Group.

We know that marketing grows explicitly and changes at a rapid pace, and 2022 will be no exception to this. In fact, the new year is expected to bring some of the biggest changes yet and it will be crucial for businesses to utilize them significantly. Here are a few of the trends you should consider: 

  • Becoming one with the Metaverse

We know that Facebook holds a great deal of power in the world of digital marketing. However, in 2022 they will be overly influential with the launch of the Metaverse- the completely virtual word of socialization, work and play. Businesses need to explore the ways in which they can market through this new platform as it will likely be a prominent medium of advertising and engagement.

  •  Influencer Marketing

While on the newer side of marketing strategy, influencer marketing has proven to be highly popular and effective for businesses. It is a great way to gain relevancy, as influencers are endorsing your product or business.

  •  SEO becoming more integrated

With the digital space becoming smarter at such a fast pace, it is important that businesses understand the “hacks” of working within it. SEO has historically been about writing for search engines. In 2022, businesses should be focusing more on writing for their audience instead. Targeted keywords will still be important but do so in a way that caters to the user’s experience.

Evaluating Your Current Marketing ROIAtlanta digital marketing agency

 This is crucial. You need to evaluate your current efforts by success and profit, in order to determine if what you are doing is benefiting your business or not. This will also give you insight as to what your budget and spending should look like in your revised marketing plan. Here are a few things to keep in mind when navigating your marketing ROI:

  • Is your marketing spending justified?
  • Are your marketing budgets reasonable across all channels?
  • Measure your current success- How are campaigns performing? What impact are they having? What kind of revenue growth are they bringing?
  • Competitive analysis- understand how your industry is performing in order to determine your organization’s success in comparison

Once you have all of these factors laid out, you will be able to determine what your new marketing goals should be.

Choosing Your Marketing Goals

 When determining your goals, it is important to be realistic. After all, the whole point of a goal is to reach it. If you have had trouble reaching your goals in the past, it may be because you are ignoring the logistics of your business when establishing them.

Your ROI is going to be very helpful in determining the tangible goals you should be making for your business. It allows you to determine the strengths and weaknesses present so that you can state a realistic goal. Here is a list of helpful things to consider when developing your marketing goals:

  • What is your business capable of? And are your team members capable of bringing this goal to fruition?
  • What is the baseline of your past successful plans? If something isn’t broken, it doesn’t need fixing.
  • How much revenue needs to be generated from inbound marketing efforts?
  • How many hits do you need to meet your revenue goal?
  • How much growth do you expect?
  • And most importantly- Who is your target market? Are you reaching them in the best way possible? Your defined target market is going to guide all of your strategic marketing decisions.

These are just a handful of ideas to get you started in building your new marketing plan. It will not be perfect right away, but goals can always be adjusted. What is important, is making smart decisions about where you want to take your business. The Digital Marketing Sales Funnel

Atlanta Digital Marketing agency

The final useful planning tactic is the digital marketing sales funnel. And it works exactly the way it sounds. Taking basic ideas from up top and bringing them down to a single point. This strategy obviously allows you to build and achieve a specific objective. Therefore by implementing it into your marketing plan will assist you in turning your web traffic into real customers. Here is how it works.

  • Create a foundation that defines your idea and digital marketing strategy. Study your competitors, figure out how to attract your target market, and figure out what makes you stand out.
  • Make sure you are directing traffic through all of your sources. This includes social media, search engines, email campaigns, etc.
  • Incentivize users to connect with your business. Just because they saw you once does not guarantee they will stick around. Connecting with users is the key to retaining and growing a business.

Ringing In The New Plan

Channel the energy of the new year with fresh ideas and perspectives on how to take your business to the next level. Consider your Atlanta digital marketing agency, The Mauldin Group, to help take your business to the top in 2022.