Multi-location Marketing Services
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Digital Marketing for Multi-Location Businesses
You need a cohesive marketing strategy for all your business locations. Get to the top with The Mauldin Group!
Your Digital Presence Is Key
Regardless of where your business is located or who you serve, having accurate, consistent location and contact information is critical. If a potential customer looks you up online and can’t find where you’re located, when you’re open, or how to get in touch with you, they’re likely to give up – and take their business to a competitor. And if you have multiple branches or brick-and-mortar locations, maintaining up-to-date website information can seem overwhelming – or even impossible.
At The Mauldin Group, we understand the challenges of digital marketing for multi-location businesses. We know how to manage your online business listings so that you rise to the top of search engine results. Plus, we can differentiate individual locations while communicating a consistent, compelling brand story.
How Do You Market a Multi-Location Business?
An effective multi-location marketing strategy can translate into increased revenue, higher conversion rates, and better long-term relationships with your customers. When The Mauldin Group markets your multi-location business online, we ensure we’re matching your different sites with the right customer base. Here’s a peek into our digital marketing strategy:
Keep it Consistent
When you have a multi-location business, your contact information should be consistent. This eliminates consumer confusion and makes it easy for potential customers to get in touch with you. If you have inconsistent information across different business directories, you risk looking disorganized or unprofessional.
There are different ways to do this when you have multiple locations. For example, if you have a main office and three satellite branches, you might want to route all customer calls through your main office. Or, you can simply choose to include phone numbers for all four locations in your directory listings. Either way, make sure each listing is accurate and identical.
Avoid Duplicate Content
When you’re creating online content for your business, you’ll want to use keywords that align with user inquiries for specific products, searches, and locations. The mistake that many businesses make is using the same information on multiple pages. If you have identical product or service pages but target multiple locations, you could be penalized for having duplicate content – which means you’ll rank lower in search engine results pages (SERPs) like Google.
Our content marketing services team can create pages that showcase the unique aspects of each location. We’ll highlight site-specific information like photos, maps, contact information, and hours. At the same time, we weave your brand identity throughout all your digital content so that site visitors understand who you are and what you do.
Focus on Local SEO
Search engine optimization (SEO) encompasses any changes you make to your website that make it rank higher in search engine results. Local SEO helps bring your business to the top of the page when consumers in your area search for the products or services you provide. Want to improve your local SEO? You need a page for each of your locations so that no matter where a customer is located, they can find your closest storefront or office.
Our team can create a Google Business Profile (formerly known as Google My Business) for each of your locations with up-to-date contact information, hours, and other key details. We’ll develop a customized online business listing management program so you never have to worry about confused or frustrated prospective customers.
As a bonus, The Mauldin Group keeps track of competitor websites and search engine rankings so you always stay on the cutting-edge developments in your industry and geographic service area.
Tell Your Brand Story
Your brand identity is the visual representation of your business. Communicating your vision and values, your brand identity includes elements such as:
Imagery or graphics
It’s okay to promote the unique aspects of each location, but you want to communicate a core brand identity that’s consistent across all your business sites. The Mauldin Group draws on our branding expertise to help you market your locations consistently and effectively. We can develop a brand style guide so all locations use consistent messaging and imagery.
Our in-house graphic design team can also create a shared library of logos files, graphics, and other assets that align with your branding. That way, individual locations can experiment with different marketing tools and techniques while staying true to your brand identity and story.
What Makes The Mauldin Group Unique?
Running a business can be overwhelming, especially when you’re overseeing multiple sites. We know it can be hard to find the time to dedicate to advertising, digital marketing, and outreach to prospective customers. That’s where The Mauldin Group comes in. We take the time to build a relationship with our clients, getting to know your business inside and out. Our marketing specialists will:
- Help you define your business objectives and marketing goals
- Conduct a thorough analysis of your competitors’ digital assets and rankings to understand how you can differentiate your business
- Develop a unique marketing strategy that optimizes each step of the customer journey
- Provide ongoing marketing management services, freeing up your staff time
- Hold regular consultations to assess strategy performance and make adjustments if needed
We’re all about promoting what makes YOUR company unique. By forming deep relationships with our clients, we build content and creative assets that are cohesive with your singular brand.
We're all about customer experience
We’re a customer experience (CX) agency and utilize a framework called C.E.B.D.A. (Customer Experience: Before, During, and After) to ensure clients have a plan for every touch point along the customer journey. When you partner with us, you’ll work with a dedicated Account Manager who conducts monthly consultations to help strengthen your customized plan. This consultation will involve looking at your competitors’ rankings and changes to search engine algorithms to ensure your strategy remains relevant and helps you realize your goals. Our talented and knowledgeable creative team develops relationships with clients, understanding their business inside and out and learning their short and long-term goals to choose the best strategies for accomplishing them.
Learn More About Digital Marketing for Multi-Location Businesses
Today’s consumers have an endless stream of information at their fingertips. Make sure you stand out from the crowd with a targeted, evidence-based digital marketing strategy. At The Mauldin Group, we leverage our background in digital marketing for multi-location businesses to help you rise to the top. Whether you work in retail, hospitality, healthcare, or education, you know how important it is to have distinct yet cohesive branding at your different locations. Our creative team can build your brand identity from the ground up or simply refresh your digital presence with a customized rebranding campaign.