When you have a multi-location business, your contact information should be consistent. This eliminates consumer confusion and makes it easy for potential customers to get in touch with you. If you have inconsistent information across different business directories, you risk looking disorganized or unprofessional.

There are different ways to do this when you have multiple locations. For example, if you have a main office and three satellite branches, you might want to route all customer calls through your main office. Or, you can simply choose to include phone numbers for all four locations in your directory listings. Either way, make sure each listing is accurate and identical.

When you’re creating online content for your business, you’ll want to use keywords that align with user inquiries for specific products, searches, and locations. The mistake that many businesses make is using the same information on multiple pages. If you have identical product or service pages but target multiple locations, you could be penalized for having duplicate content – which means you’ll rank lower in search engine results pages (SERPs) like Google.

Our content marketing services team can create pages that showcase the unique aspects of each location. We’ll highlight site-specific information like photos, maps, contact information, and hours. At the same time, we weave your brand identity throughout all your digital content so that site visitors understand who you are and what you do.

Search engine optimization (SEO) encompasses any changes you make to your website that make it rank higher in search engine results. Local SEO helps bring your business to the top of the page when consumers in your area search for the products or services you provide. Want to improve your local SEO? You need a page for each of your locations so that no matter where a customer is located, they can find your closest storefront or office.

Our team can create a Google Business Profile (formerly known as Google My Business) for each of your locations with up-to-date contact information, hours, and other key details. We’ll develop a customized online business listing management program so you never have to worry about confused or frustrated prospective customers.

As a bonus, The Mauldin Group keeps track of competitor websites and search engine rankings so you always stay on the cutting-edge developments in your industry and geographic service area.