by The Mauldin Group The Mauldin Group

Lead Generation That Brings The Good Leads to You

Is Your Lead Generation Leading To Sales?

When it comes to closing the sale, the Lead Generation beginning is just as crucial as signing that contract. Often the biggest headache for a sales force is not getting leads but getting the “good lead.” The internet, and particularly Google, has become the primary source for customers and clients to seek out the answer to their unique need. A quick organic search can frequently lead to a company being overlooked or a customer becoming frustrated with incorrect results that do not meet their needs. However for businesses that do find their way to the prominent 1st Page of Google, being found by ALL searches can be just as detrimental as not being found at all. Proper lead generation means not only rising to the top of Google but, coming up to the top of the right searches. Read more

by The Mauldin Group The Mauldin Group

Help! My Google Adwords Is Not Performing Well

Three Things That May Be Hindering Your Google Adwords Performance

Google Adwords can be an amazing tool for businesses both small and large. The key to a successful campaign however, lies in three crucial steps. By taking these steps on with confidence and close observation, you can lead your Google Adwords campaign to performing more proactively and garnering better qualified leads. Read more

by The Mauldin Group The Mauldin Group

The DOs and DON’Ts of Content Marketing

Can Your Content Marketing Pass The Test?

Any digital marketer will tell you that while it is good to have an arsenal of tools for your marketing strategy, it is worthless unless you have great content. Content marketing has come a long way since inception. Fluid in nature, each year content marketing continues to grow and change. For most marketing agencies it can be a challenge keeping up with the metamorphosis. For businesses trying to handle content marketing on their own, it can be a headache.  Even worse for those outsourcing their content marketing, it can be a costly mistake if handled incorrectly. That is why it is imperative to know the DOs and DON’Ts ahead of time to assure your content marketing performs its best. Read more

by The Mauldin Group The Mauldin Group

Building An Effective Sales Funnel Can Mean Profitability

What Is A Sales Funnel And Why Is It So Important To My Business?

In the marketing business, we are comfortable with clients’ questions when it comes to strategies and services. But, the single most asked question we get is, “What is a Sales Funnel and why is it so important to my business?” While we at The Mauldin Group know it can be a confusing term, it is one that all businesses should know and even more importantly adopt as part of their operations structure. But, really…a funnel? YES, and here is why. Read more

by The Mauldin Group The Mauldin Group

LinkedIn For B2B, 10 Reasons You Should Be Using It

Are You Using LinkedIn for B2B?

Here’s Why You Should Be!

When it comes to B2B networking and marketing, experts will tell you that LinkedIn is the platform to put your emphasis behind. With LinkedIn being the number one resource for business from CEOs to talent acquisition it is just common sense for companies to use it to its fullest. Still wondering if it is worth it?

LinkedIn For B2B, Some Stats To Think About

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by The Mauldin Group The Mauldin Group

Why Is Franchise Marketing Different?

Franchises Require Marketing Specific To Their Needs

When it comes to digital marketing for businesses there are a number of strategies that are similar and can cross over when working with different industries. But, when it comes to franchise marketing, things change drastically. As a franchise marketing agency, we frequently see common mistakes that are made when trying to squeeze a franchise into a one-size-fits-all marketing program. Here are some items that make franchise marketing support so different and most in need of its own marketing strategy. Read more

by The Mauldin Group The Mauldin Group

Why Is Franchise Marketing Different?

Franchises Require Marketing Specific To Their Needs

When it comes to digital marketing for businesses there are a number of strategies that are similar and can cross over when working with different industries. But, when it comes to franchise marketing, things change drastically. As a franchise marketing agency, we frequently see common mistakes that are made when trying to squeeze a franchise into a one-size-fits-all marketing program. Here are some items that make franchise marketing support so different and most in need of its own marketing strategy. Read more

by The Mauldin Group The Mauldin Group

Is Your Brand Protected? Highlights from TMG’s Marketing Trends 2019

Your Brand is Priceless!

You have done it. You have built a company that is getting noticed and growing. Your brand is known but, is it protected? On Wednesday, February 6 2019, The Mauldin Group hosted a one of a kind Marketing Trends Executive Luncheon to address all the new marketing trends for 2019. Of the several Influencers and Leading Marketing Specialists speaking at the event was Grant Brim, prominent Roswell Attorney (Brim Law, LLC) and Speaker on Brand Protection and Trademark Law. Read more

by The Mauldin Group The Mauldin Group

A Bad Review Response, Four Ways You Could Lose Potential Customers

Is Your Bad Review Response Costing You Customers?

At TMG, once and a while we field requests from clients who have experienced a negative review and are unsure how to respond. In many cases before we have a chance to answer, the client has already posted a response and not necessarily in the most positive way. While we all understand the need to respond to a negative review in a timely fashion, you could do more harm than good by posting a “Bad” response than from the “Bad” review. Here are four ways your bad review response may be costing you potential customers. Read more

by The Mauldin Group The Mauldin Group

A “Look Back Thursday” Shares Our Experience As KSU’ Digital Media Competition Judges

A “Look Back Thursday” Reflects on The Mauldin Group’s Paying It Forward

At The Mauldin Group we love looking back at not only the goals we have met for our clients but, our opportunities to share with the community. For this month’s “Look Back Thursday” article we wished to highlight a special event two of our team members were able to share in last year. Specifically DMA, Zachary Mathis and Content Marketing Manager, Jinna Marbry. For those who know the TMG team, know that most of us share one common aspect, we are all Kennesaw State University alumni. As such, when asked by Influencer, Author and Noted Marketing Professor, Tyra Burton to participate in the first-ever KSU Digital Media Competition, we could not say no. Read more