by The Mauldin Group The Mauldin Group

10 Things You Should Be Doing In Your Senior Living Marketing

Stay on top of your senior living marketing competition

When it comes to senior living, it used to be the adult children of seniors who did the bulk of the research and decision-making. However, times are changing as technology becomes more prevalent than ever. According to Google, 75% of senior living consumers research their options on search engines. Unlike their parents, Baby Boomers have been harnessing the benefits of technology for some time now, and your senior living marketing strategies can make or break your online leads.

In terms of their Internet use, Google found that Boomers were spending up to 23 hours per week online, with the majority of survey respondents using email, reading the news, shopping, leverage social networks and watching video, which commanded over 50% of respondents’ online use.

With the internet keeping the whole world at our fingertips, the challenge of senior living marketing is less about reaching consumers and more about standing out against your competition.

Read more

by The Mauldin Group The Mauldin Group

Investing in Search Engine Optimization Techniques (SEO): Is it Worth it?

INVESTING IN SEO: IS IT WORTH IT?

Search Engine Optimization Techniques Can Strengthen Your Brand. Every business should invest in good Search Engine Optimization (SEO). While your business may survive without it you definitely have more to gain if you choose to focus on improving your website’s SEO. What good will it do? Here are some of the typical results Read more

by The Mauldin Group The Mauldin Group

Lead Generation That Brings The Good Leads to You

Is Your Lead Generation Leading To Sales?

When it comes to closing the sale, the Lead Generation beginning is just as crucial as signing that contract. Often the biggest headache for a sales force is not getting leads but getting the “good lead.” The internet, and particularly Google, has become the primary source for customers and clients to seek out the answer to their unique need. A quick organic search can frequently lead to a company being overlooked or a customer becoming frustrated with incorrect results that do not meet their needs. However for businesses that do find their way to the prominent 1st Page of Google, being found by ALL searches can be just as detrimental as not being found at all. Proper lead generation means not only rising to the top of Google but, coming up to the top of the right searches. Read more

by The Mauldin Group The Mauldin Group

Help! My Google Adwords Is Not Performing Well

Three Things That May Be Hindering Your Google Adwords Performance

Google Adwords can be an amazing tool for businesses both small and large. The key to a successful campaign however, lies in three crucial steps. By taking these steps on with confidence and close observation, you can lead your Google Adwords campaign to performing more proactively and garnering better qualified leads. Read more

by The Mauldin Group The Mauldin Group

The DOs and DON’Ts of Content Marketing

Can Your Content Marketing Pass The Test?

Any digital marketer will tell you that while it is good to have an arsenal of tools for your marketing strategy, it is worthless unless you have great content. Content marketing has come a long way since inception. Fluid in nature, each year content marketing continues to grow and change. For most marketing agencies it can be a challenge keeping up with the metamorphosis. For businesses trying to handle content marketing on their own, it can be a headache.  Even worse for those outsourcing their content marketing, it can be a costly mistake if handled incorrectly. That is why it is imperative to know the DOs and DON’Ts ahead of time to assure your content marketing performs its best. Read more

by Jinna Marbry Jinna Marbry

Building An Effective Sales Funnel Can Mean Profitability

What Is A Sales Funnel And Why Is It So Important To My Business?

In the marketing business, we are comfortable with clients’ questions when it comes to strategies and services. But, the single most asked question we get is, “What is a Sales Funnel and why is it so important to my business?” While we at The Mauldin Group know it can be a confusing term, it is one that all businesses should know and even more importantly adopt as part of their operations structure. But, really…a funnel? YES, and here is why. Read more

by Jinna Marbry Jinna Marbry

LinkedIn For B2B, 10 Reasons You Should Be Using It

Are You Using LinkedIn for B2B?

Here’s Why You Should Be!

When it comes to B2B networking and marketing, experts will tell you that LinkedIn is the platform to put your emphasis behind. With LinkedIn being the number one resource for business from CEOs to talent acquisition it is just common sense for companies to use it to its fullest. Still wondering if it is worth it?

LinkedIn For B2B, Some Stats To Think About

Read more

by The Mauldin Group The Mauldin Group

Why Is Franchise Marketing Different?

Franchises Require Marketing Specific To Their Needs

When it comes to digital marketing for businesses there are a number of strategies that are similar and can cross over when working with different industries. But, when it comes to franchise marketing, things change drastically. As a franchise marketing agency, we frequently see common mistakes that are made when trying to squeeze a franchise into a one-size-fits-all marketing program. Here are some items that make franchise marketing support so different and most in need of its own marketing strategy. Read more

by The Mauldin Group The Mauldin Group

Why Is Franchise Marketing Different?

Franchises Require Marketing Specific To Their Needs

When it comes to digital marketing for businesses there are a number of strategies that are similar and can cross over when working with different industries. But, when it comes to franchise marketing, things change drastically. As a franchise marketing agency, we frequently see common mistakes that are made when trying to squeeze a franchise into a one-size-fits-all marketing program. Here are some items that make franchise marketing support so different and most in need of its own marketing strategy. Read more